3 Steps to Determine if Social Local Mobile Is Right for Your Business
There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.
The term is SoLoMo and it stands for “social, local and mobile.”
What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.
The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.
You're probably familiar with many SoLoMo tools already.
Google Search Adds Google+: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Search Integrates Google+: Google transforms “into a search engine that understands not only content, but also people and relationships,” and introduces three new features: personal results, profiles in search and people and pages. This means that your Google search results will be even more personalized, thanks to information shared on Google+.
Will Groupon Really Boost Your Local Business?
Groupon has been hailed as the new miracle advertising tool. It has also been accused of being a ruthless corporate giant, preying on the ignorance of small businesses.
Since its inception in November 2008, Groupon (think social media meets coupons) has transformed the way local businesses promote their products and services.
How does it work?
First, you agree to become a featured business on their network. You then reduce your product or service price by 50% or more. Groupon promotes the deal and gets new customers through your doors. For every deal, Groupon gets between 30% and 60% of your drastically reduced price.
The Future of Geolocation: What is Coming?
Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
Other apps have been popping up as well, as geolocation takes center stage in the mobile arena and users flock to apps that create games from typical situations and offer rewards for users.
Two years later, check-ins are old news and the still-young area of geolocation is evolving to keep users interested. Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
This Week’s Important Social Media News
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Foursquare Supports Brands Without Physical Locations: Up to now Foursquare was only for businesses with a physical location. With Foursquare for Business, “brands that are not tied to a specific physical location” can now use Foursquare’s Pages and Custom Badges in their social media marketing mix. Find out more about what this means to you here.
This Week in Social Media: The News You Need to Know
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
Click through the links to get the full story and then be sure to come back and share your comments below.
This Week in Social Media
LinkedIn Releases a Share Button: Content publishers now have another social media share button to add to their blogs and websites—and it allows direct sharing to LinkedIn profiles and groups. The new LinkedIn Share button will be appreciated by publishers who want to get more visibility via LinkedIn. Check out our implementation at the bottom of this post.
LinkedIn Share buttons make it easy for your readers to share your content with their contacts on LinkedIn.
12 Social Media Secrets From World’s Top Superstars
It’s no secret that social media marketing is the most powerful business-building tool on the planet. Now any business can directly reach customers, anytime and anyplace.
To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:
#1: Engage Your Facebook Fans With Questions
