20 Ways to Improve Your Google+ Knowledge

social media toolsGoogle+ is rapidly evolving.

If you’re looking for easy ways to improve your knowledge and experience with this hot new social network, keep reading.

The fast-paced development of Google+ has become a force to be reckoned with. Social media marketers and community managers will undoubtedly feel the pressure to keep up.

In this post, I’ll share 20 tips and resources to help you keep learning about Google+ and ways to enhance your user experience.

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34 Google+ Resources for Your Business: Advice from the Pros

social media tools

Have you wondered “How can Google+ help my business?” If so, then this guide is for you.

Google+ is rapidly becoming a mainstream social media platform. We covered how to get started with Google+. But what can it do for your business?

Below are the resources you need to ramp up your Google+ social media marketing. But first, a few navigation tips…

Google+ Navigation

Google+ has some interesting, helpful navigation features, so let’s first look at a few useful shortcuts. This will speed up your Google+ networking and enhance your experience.

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How to Get Started With Google+, Your Complete Guide

social media toolsBy now, you have all probably heard about the Google+ project, Google’s next attempt at making their network more social. Its goal is to make sharing online more like sharing in real life.

If you haven’t gotten your invite just yet, you can learn more about Google+ in the following quick-look video, and by visiting the Google+ project overview, searchable details and discussion pages.

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Google Domination? This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Project Takes on Facebook: This week Google launched a new project that’s similar to a social platform and is in direct competition with Facebook. You can read more about the first impressions of this new platform here and here. Watch the introductory videos below to learn about Google+ features: Sparks and Circles.

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Transforming the Book Industry: How Seth Godin is Poking the Box

social media interviewsI recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes.

During this interview, you’ll learn about his latest book, his views on the state of the publishing industry and about his new venture The Domino Project.

Mike: Let’s start with Poke the Box. What exactly does “poke the box” mean?

Seth: If you’re a computer programmer and you want to figure out how something works, the way you do it is not by reading a manual or following a map. You do it by trying something, seeing what happens, learning from it and then trying something else. That’s how we figured out how the world worked when we were 5 years old, and it’s the way we figure out how to do something new in a changing world.

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Google Gets Social: This Week in Social Media News

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Shows Your Social Graph in Search Results: Google has updated its algorithm to share more social information in search results. Now your Twitter friends, Flickr friends and blogging friends can all show up in your search results for everyday topics. Watch the below video to see how it works.

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How to Optimize Your Blog for Google

social media how toUsing Google to direct traffic to your blog can quite literally translate into gold. Or at least money with which you could buy gold.

This article will show you how to easily optimize your blog for search engines.

Let’s be clear on few points before we begin. When search engine optimization (SEO) is done the wrong way:

  • It’s a spammy attempt to manipulate the search-engine traffic.
  • It’s SEO experts selling a guaranteed top-10 placement.

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3 Ways to Close the Gap Between Social Media and Direct Response

social media viewpointsDoes the phrase direct marketer conjure up sleazy images? If you thought yes, you’re not alone.

Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

So why are social media and direct response considered mutually exclusive?

Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”

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6 Social Media Success Metrics You Need to Track

social media how toPeople who say social media isn’t measurable aren’t looking very hard.

The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Here are the 6 undervalued social media success metrics you should be tracking:

#1: Daily Story Feedback

Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.

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