Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”
Do you want to keep your connections organized?
Sorting people and pages into circles allows you to read the news you want from your stream and connect with specific audiences.
In this article I’ll share how to use circles to improve your Google+ network.
Interested in ways to use them for your business?
Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.
In this article you’ll discover eight ways to use Google+ Hangouts for your business.
Wondering which features to invest your time and effort in?
While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.
In this article you’ll discover six Google+ features you can use to promote your business.
Wondering where the platform is headed?
Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.
In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.
Google+ in Recent History
When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.
At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.
Interested in ways to get more exposure?
With a few simple tactics, you can extend your reach on Google+ and attract additional followers.
In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.
Are you wondering how to increase engagement with your Google+ community?
Google+ is designed to focus on one thing and one thing only: engagement.
So, how can you pump up your Google+ engagement?
In this post, you’ll discover six ways to use Google+ posts to stimulate activity.
#1: Make Your Text Stand Out
You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post.
Unlike Facebook, it’s generally acceptable to have longer posts on Google+. If you publish a long post, remember that dense text can be a turnoff for readers. Use appropriate line spacing and paragraph breaks to make it easy for readers to scan your content.
Are you looking for some creative ideas to use hangouts?
Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.
Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.
For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?
There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.
Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.
#1: Track Actions Visitors Take