Wondering where the platform is headed?
Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.
In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.
Google+ in Recent History
When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.
At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.
Interested in ways to get more exposure?
With a few simple tactics, you can extend your reach on Google+ and attract additional followers.
In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.
Are you wondering how to increase engagement with your Google+ community?
Google+ is designed to focus on one thing and one thing only: engagement.
So, how can you pump up your Google+ engagement?
In this post, you’ll discover six ways to use Google+ posts to stimulate activity.
#1: Make Your Text Stand Out
You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post.
Unlike Facebook, it’s generally acceptable to have longer posts on Google+. If you publish a long post, remember that dense text can be a turnoff for readers. Use appropriate line spacing and paragraph breaks to make it easy for readers to scan your content.
Are you looking for some creative ideas to use hangouts?
Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.
Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.
For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?
There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.
Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.
#1: Track Actions Visitors Take
This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.
Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.
This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.
A Bad Workman Blames His Tools
With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. Below I’ve outlined some great tools to help businesses manage Google+. I’m sure this list is just the start of many innovative tools that will be created to help communities thrive on Google’s social network.
With new enhancements from Google+, you can more easily accomplish just that!
One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.
Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.
Part of what they’ve learned is that people want to see results based on their own personal history and social profile.
Google’s Search, Plus Your World
Google+ is a relatively new platform for businesses and marketers.
While the concept of circles is a great way to keep in touch and interact directly with a specific niche, there’s one feature that doesn’t seem to get that much press, and is actually quite beneficial to businesses. It’s called Ripples.
What is Google Ripples?
Ripples is a feature that shows you interactive graphs of everyone who has shared a specific post. Ripples is only available on posts that are sent out to “Public” and only displays those who shared the post publicly.
Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.
Recently Google introduced Search, Plus Your World, something I’ll call Google social search.
This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.
Why? Google is highlighting Google+ content in search results.
This article will share three tips you need to know to benefit from Google social search.
By the way, if you haven’t already done so, create a Google+ page for your business. Fill out all the sections with images and top focus keywords you want to rank for in search.