social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling format is currently only available on select Android devices, but it’s coming to “more Android devices and the YouTube iOS app” next year.

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social media reviewsHave you heard about the changes to Google+?

Want to know how the redesign affects you?

To help marketers understand what to expect, we recently explored the new Google+ and asked notable experts to weigh in with their thoughts on the new design.

In this article you’ll discover whats changed with Google+.

Why Marketers Should Care About Google+

Before we dive into the specifics of the new Google+ updates, it’s important to address what these updates mean to social media marketers as a whole. Since news about the breakup of Google+ products began in early 2015, some marketers believed it was the beginning of the end of Google+. These thoughts were further supported when Google announced the separation of Google+ from it’s other products.

But now, we can see it’s not the end for Google+. “Google+’s new changes are a sure, and comforting sign Google+ is here to stay at least for the undetermined future,” predicted Jesse Stay, author of Google+ Marketing for Dummies. He added, “It shows Google is still putting money and resources into the website, and still sees it as a product worth spending money on.”

In terms of marketing, businesses that want to reach people who are passionate about something will find it easier to do so with the new changes to Google+.

changes to google+

Discover what marketers need to know about the changes to Google+.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”

google plus relaunch

“Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly.”

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social media how toAre you building a network on Google+?

Do you want to keep your connections organized?

Sorting people and pages into circles allows you to read the news you want from your stream and connect with specific audiences.

In this article I’ll share how to use circles to improve your Google+ network.

get more out of google+ with circles

Discover how to get more out of Google+ with Circles.

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social media how toDo you use Google+ Hangouts?

Interested in ways to use them for your business?

Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.

In this article you’ll discover eight ways to use Google+ Hangouts for your business.

use google+ hangouts for business

Discover eight ways to use Google+ Hangouts for your business.

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social media how toDo you use Google+ for your business?

Wondering which features to invest your time and effort in?

While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

In this article you’ll discover six Google+ features you can use to promote your business.

six google+ features to promote your business

Discover six Google+ features to promote your business.

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social media researchAre you interested in Google+ marketing?

Wondering where the platform is headed?

Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.

In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.

Google+ in Recent History

When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.

At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.

google+ research

Discover research about the future of Google+.

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social media how toDo you use Google+ for your business?

Interested in ways to get more exposure?

With a few simple tactics, you can extend your reach on Google+ and attract additional followers.

In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.

six ways to use google+ to increase visibility

Discover six ways to use Google+ to increase visibility.

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social media how toIs Google+ working for your business?

Are you wondering how to increase engagement with your Google+ community?

Google+ is designed to focus on one thing and one thing only: engagement.

So, how can you pump up your Google+ engagement?

In this post, you’ll discover six ways to use Google+ posts to stimulate activity.

#1: Make Your Text Stand Out

You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post.

Unlike Facebook, it’s generally acceptable to have longer posts on Google+. If you publish a long post, remember that dense text can be a turnoff for readers. Use appropriate line spacing and paragraph breaks to make it easy for readers to scan your content.

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