8 Ways to Use Google+ Hangouts for Your Business

social media how toDo you use Google+ Hangouts?

Interested in ways to use them for your business?

Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.

In this article you’ll discover eight ways to use Google+ Hangouts for your business.

use google+ hangouts for business

Discover eight ways to use Google+ Hangouts for your business.



6 Google+ Features to Promote Your Business

social media how toDo you use Google+ for your business?

Wondering which features to invest your time and effort in?

While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

In this article you’ll discover six Google+ features you can use to promote your business.

six google+ features to promote your business

Discover six Google+ features to promote your business.



The Future of Google+, What New Research Reveals

social media researchAre you interested in Google+ marketing?

Wondering where the platform is headed?

Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.

In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.

Google+ in Recent History

When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.

At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.

google+ research

Discover research about the future of Google+.



6 Ways to Use Google+ to Increase Your Visibility

social media how toDo you use Google+ for your business?

Interested in ways to get more exposure?

With a few simple tactics, you can extend your reach on Google+ and attract additional followers.

In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.

six ways to use google+ to increase visibility

Discover six ways to use Google+ to increase visibility.



6 Ways to Maximize Your Google+ Engagement

social media how toIs Google+ working for your business?

Are you wondering how to increase engagement with your Google+ community?

Google+ is designed to focus on one thing and one thing only: engagement.

So, how can you pump up your Google+ engagement?

In this post, you’ll discover six ways to use Google+ posts to stimulate activity.

#1: Make Your Text Stand Out

You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post.

Unlike Facebook, it’s generally acceptable to have longer posts on Google+. If you publish a long post, remember that dense text can be a turnoff for readers. Use appropriate line spacing and paragraph breaks to make it easy for readers to scan your content.



How to Use Google+ Hangouts for Your Business

social media how toAre you using the Google+ video hangout feature?

Are you looking for some creative ideas to use hangouts?

Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.

Hangout Features

Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.



4 Ways to Measure Social Media Success With Free Tools

social media how toDo you know if your social media promotions or campaigns were successful?

For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?

There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.

Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.

#1: Track Actions Visitors Take

One way to better understand your social campaign as a whole is to understand how your users find out about it.



5 Top Google+ Tools and Apps for Marketing Pros

social media toolsAre you looking for Google+ apps and resources to enhance your marketing?

This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.

Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.

This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.

A Bad Workman Blames His Tools

With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. Below I’ve outlined some great tools to help businesses manage Google+. I’m sure this list is just the start of many innovative tools that will be created to help communities thrive on Google’s social network.



8 Ways to Drive Traffic to Your Site With Google+

social media how toWould you like to drive more traffic to your website?

With new enhancements from Google+, you can more easily accomplish just that!

One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.

Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.

Part of what they’ve learned is that people want to see results based on their own personal history and social profile.

Google’s Search, Plus Your World

Google search is still search, but now they are tailoring a person’s search to include results based on their social media profile.



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