Do you use tracking codes on your website?

Have you heard of Google Tag Manager?

To discover what Google Tag Manager is and how to use it, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he’s also a Google Analytics expert. His brand-new course is the 2016 Marketing Plan Framework: How to Build a Data-Driven Customer Journey. Chris is also co-host of the Marketing Over Coffee podcast.

Christopher will explore Google Tag Manager and the future of analytics.

You’ll discover how to set up and use Google Tag Manager.

podcast 181 chris penn google tag manager

Listen as Chris Penn shares what marketers need to know about Google Tag Manager.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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social media toolsAre you struggling to gain traction on Google+?

Do you want to optimize your Google+ presence?

If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more.

Read on to discover 13 tools that integrate with Google+ to help you create your brand’s media empire.

#1: Take Advantage of the YouTube Integration

If you have a YouTube channel but haven’t taken advantage of its relationship with Google+, you need to. Whether you’ve already established yourself on YouTube (or Google+), you’ll reach a wider audience when you use them in conjunction. Take advantage of the integration!

google+ video share post

Share your YouTube videos on Google+ to reach more people and garner more engagement.

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social media tools Do you know you need to focus more on Google+?

Are you having a hard time building your community on Google+?

In this article I’ll tell you about 3 tools to build your presence on Google+ and get more value for your business.

#1: Friends+Me—Distribute Google+ Content to Other Platforms

Friends+Me automatically shares content from Google+ to other social networks by checking your Google+ business page and/or personal profile at regular intervals. If new posts are found, they’re reposted to any social networks you’ve associated with Friends+Me.

Friends+Me has some excellent configuration options available, but you’ll need to spend some time setting them up. Once that’s done, Friends+Me is a robust way to share your Google+ updates across multiple platforms.

friends+me repost to twitter

Sharing from Google+ to Twitter brings more traffic to your Google+ account.

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