Do you use tracking codes on your website?

Have you heard of Google Tag Manager?

To discover what Google Tag Manager is and how to use it, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he’s also a Google Analytics expert. His brand-new course is the 2016 Marketing Plan Framework: How to Build a Data-Driven Customer Journey. Chris is also co-host of the Marketing Over Coffee podcast.

Christopher will explore Google Tag Manager and the future of analytics.

You’ll discover how to set up and use Google Tag Manager.

podcast 181 chris penn google tag manager

Listen as Chris Penn shares what marketers need to know about Google Tag Manager.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up for mobile, just like everything else on Snapchat.”

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social media toolsDo you use Google Analytics to help you make marketing decisions?

Are you familiar with the latest changes in Google Analytics?

Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.

For marketers who used the information to guide their marketing and content, the loss of keyword data has been quite a blow.

Fortunately, Google also updated Analytics with more than 14 new features that are incredibly useful to business owners who make decisions based on how their audience interacts with their website and social profiles.

In this article, I’ll share what’s new in Google Analytics and how you can make the most of these changes to benefit your business.

#1: New Google Analytics Reports

When you log into your updated Google Analytics account, you’ll notice that Traffic Sources and Content have been replaced by Acquisition and Behavior.

The new Acquisition section offers you two new views: Overview and Channels.

The Overview report displays Analytics ABC data for your top channels (e.g., Social, Organic, Direct), sources (e.g., Facebook, Twitter, LinkedIn) or media (e.g., Organic, Referral, Email).

Essentially, the Overview report helps you see which channels bring in the most visitors, which channels bring in engaged visitors and which channels bring in visitors who convert into email subscribers or customers.

google analytics aquisition overview

See information about visitor acquisition, behavior and conversions at a glance.

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