Are you using Google+ to promote your brand or content?
Do you want to find Google+ fans who love what you do and will share it with others?
When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.
This word-of-mouth marketing is invaluable, but how do you find these super-fans?
In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.
How Do You Find Your Best Fans?
As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.
Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).
Prepare for Your Search
Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.
- Potential candidates
- People who engage
- My 100 brand evangelists
Are you looking for creative ways to run contests and giveaways on Google+?
Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.
Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.
In this article, you’ll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
Google+ Contest Rules
Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.
They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.
First let’s look at the rules.
Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+’s Contests and Promotions Policy clearly states:
“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”
Are you looking for ways to improve your Google+ engagement?
Well look no further.
In this article I’ll share five ways you can improve your Google+ experience.
Because Google+ isn’t just a social network–it’s part of a powerful social platform that integrates with key capabilities like Google Docs, chat, hangouts, email and more.
For that reason alone, Google+ is a high-value opportunity worth investing time and resources to cultivate.
A common misconception is that Google+ is a ghost town. In reality, Google+ is home to vibrant, active communities that foster deep engagement. The trick is learning how to find and take advantage of these communities to build long-lasting relationships with your core audiences.
Here are five effective strategies that will take your engagement on Google+ to a whole new level.
#1: Make Your Google+ Page Findable
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.
Google+ is quickly becoming an essential part of any business’s social media strategy.
It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.
Are you wondering whether it is worth managing yet another social network?
To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.
You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.
Chris shares how Google+ can help small businesses and reveals the strategies he uses to get business leads. You’ll also learn how to adapt your content strategy on Google+ to select the people you want to work with.
Be sure to check out the takeaways below after you watch the video.