Keep reading to find out.
A bit of history
In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update.
According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.
The Emergence of Social Search
Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.
It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.
Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.
So why are social media and direct response considered mutually exclusive?
Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”
In its first month alone, the iPad had already racked up a million units sold. There’s so much online chatter about it, as of this writing a Google search on the name alone generates 107 million search results. The hype and the sales are soaring.
How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in the search engine returns can be a lead generating machine.
Think about it. Google is where most people go when they are researching. What if there was a way to get your company’s website on that coveted first page? Well there is…
One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.
A blog does two important things in terms of the search engines:
- Adds naturally occurring, keyword-rich pages.
- Increases the potential for incoming links from high-quality websites.