Did you know that Boolean search isn’t just for search engines?
Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users.
In this article I’ll show you how to use Boolean search on Twitter, Facebook and Google+ to get more detailed information from social media.
Why Use Boolean Search?
Boolean search can help you get a better idea of what’s being said about your products and services online, especially within a specific niche like an area or topic. The more specific a search is, the more accurate the information it reveals.
Let’s look at how Boolean search works on Twitter, Facebook and Google+.
#1: Filter Twitter for Topical Tweets
Are you wondering how the landscape of search and social is changing, and how to benefit from it?
To learn about the key changes in search and social, and how they impact your marketing, I interview Lee Odden for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He’s the CEO of TopRank Online Marketing and the editor of Marketing Blog. Plus there is a killer SlideShare tip you’ll want to pay attention to.
Lee shares his insights into the world of SEO and content marketing, and the elements of his strategy that have contributed to his success. You’ll learn about the four categories of content that you must create for your sites, and tips for getting the most out of them.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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With new enhancements from Google+, you can more easily accomplish just that!
One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.
Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.
Part of what they’ve learned is that people want to see results based on their own personal history and social profile.
Google’s Search, Plus Your World
Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.
Still in its infancy, Google+ has become a very hot topic.
Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.
While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Search Integrates Google+: Google transforms “into a search engine that understands not only content, but also people and relationships,” and introduces three new features: personal results, profiles in search and people and pages. This means that your Google search results will be even more personalized, thanks to information shared on Google+.