3 Successful Google+ Pages and Why They Work
Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.
Still in its infancy, Google+ has become a very hot topic.
Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.
While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.
Google Search Adds Google+: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Search Integrates Google+: Google transforms “into a search engine that understands not only content, but also people and relationships,” and introduces three new features: personal results, profiles in search and people and pages. This means that your Google search results will be even more personalized, thanks to information shared on Google+.
5 Ways to Use Google+ to Improve Your Search Engine Optimization
Do you want to improve your search engine optimization?
Embracing Google+ should be on your short list of activities.
Experts continue to debate whether Google+ has the power to last beyond Google’s previous attempts at entering the social networking realm.
But one thing is clear: Google+ is making its presence known in Google search results now.
Here are some ways you can ensure that your Google+ usage will help with your search rankings.
4 Blogger Tools for Breaking Your Writing Block
Blogs can be powerful marketing tools. Blogging can also be a highly demanding endeavor.
Even the most prolific writers can find themselves with a serious case of “blogger’s block.”
When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.
A series of posts written around related keywords can also look good in the eyes of the search engines or prospects.
Using Keyword Tools to Brainstorm Blog Post Topics
#1: Google Related Searches
There are a number of tools that can uncover related keywords and ideas for possible blog topics.
44 Useful Mobile Apps for Social Media Marketers
Are you spending more time each day using your smartphone or iPad? Looking for some cool apps to simplify your work and life?
According to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. Here’s where it gets even more interesting. Social networking is one of two categories that dominate mobile app usage with 32% and games are responsible for 47%.
In Search of Apps
As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go. Many of us hear about apps from friends and colleagues, from articles we read, from searching around on Apple’s App Store to see what’s new and through dedicated search engines such as Chomp.
7 New Ways to Improve Your Google Rankings
Wondering how to respond to Google’s recent algorithm changes (known as Panda)?
Keep reading to find out.
A bit of history
In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update.
According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.
3 Ways to Prepare Your Business for Social Search
Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.
The Emergence of Social Search
Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.
It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.
What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.
3 Ways to Close the Gap Between Social Media and Direct Response
Does the phrase direct marketer conjure up sleazy images? If you thought yes, you’re not alone.
Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.
So why are social media and direct response considered mutually exclusive?
Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”
How to Incorporate the iPad Into Your Social Strategy
Nobody can pump up a new product launch quite like Apple. Take a semi-rabid fan base, a celebrity CEO and products that just sparkle, and you have all the makings of something big.
In its first month alone, the iPad had already racked up a million units sold. There’s so much online chatter about it, as of this writing a Google search on the name alone generates 107 million search results. The hype and the sales are soaring.
But what does this mean for social media and the way people use the Internet? Are there just a million new Apple toy owners out there or is this the beginning of a broader, more meaningful shift?
The Fastest Way to Increase Your Google Ranking
How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in the search engine returns can be a lead generating machine.
Think about it. Google is where most people go when they are researching. What if there was a way to get your company’s website on that coveted first page? Well there is…
One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.
A blog does two important things in terms of the search engines:
- Adds naturally occurring, keyword-rich pages.
- Increases the potential for incoming links from high-quality websites.
This article will reveal the why and how for improving your search engine rankings with blogs.
