Pinterest Analytics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Launches Free Web Analytics:  Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”

pinterest analytics

"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest."

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8 Ways to Discover Valuable Social Media Content

social media how toDo you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?

Would you like to find reliable sources of content your fans and followers love?

This article contains eight tips to help you quickly find great content.

Why Share Other People’s Content?

It’s all about becoming a valuable resource.  When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.

And when you have some of your own content to share, people will be more likely to help spread the word.

Here’s where to find valuable content:

#1: Watch Large News Sites

Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.

The Huffington Post has a lot of different categories to draw your content from.

huffington post

Dive into the different categories and subcategories available on the Huffington Post to watch for content.

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13 Tools to Simplify Your Social Media Marketing

social media toolsAre you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media.  Here are 13 tools to help you execute your social media strategy effectively.

#1: Crowdbooster

Amy Porterfield

Amy Porterfield @amyporterfield

Crowdbooster is my tool of choice to manage social media activities on Facebook and Twitter.

This tool does many things to help me save time and streamline activities.

For example, it auto-posts on both my Facebook page and Twitter, tracks my new fans and followers, and gives me stats on how many times my content has been shared and retweeted.

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11 Ways to Find New Content for Your Social Strategy

social media how toIs your business running out of content ideas?

Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.

Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.

Here are 11 proven tactics to help you never run out of content:

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How to Build a Free Social Media Monitoring Dashboard

social media how toDo you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?

Keep reading to learn how…

Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.

However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.

Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.

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