11 Ways to Find New Content for Your Social Strategy

social media how toIs your business running out of content ideas?

Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.

Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.

Here are 11 proven tactics to help you never run out of content:

12 comments

 
 

How to Build a Free Social Media Monitoring Dashboard

social media how toDo you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?

Keep reading to learn how…

Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.

However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.

Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.

24 comments

 
 

17 Ways to Grow Your Blog From Top Bloggers

social media how toDo you want to grow your blog? Are you looking for new ways to attract and retain more readers? We asked the finalists of our Top 10 Social Media Blogs contest for their best tips on how to grow your list of blog subscribers.

Here are their best tips. I think you’ll agree there are some excellent ideas here.

#1: Be Active in Other Communities First

Here’s what Mitch Joel, author of Six Pixels of Separation and the blog at Twist Image, recommends:

16 comments

 
 

8 Ways to Find Great Social Media Content

social media expert interviewDo you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?

Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.

In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business.

Share your feedback, see the show notes and discover how you can be part of a future show below!

12 comments

 
 

How to Use Blog Commenting as a Networking Superweapon

social media how toWhen it comes to driving awareness through social media channels, most marketers think about using tools like Facebook, Twitter and YouTube videos to reach key audiences.

But very few think of leaving a comment on a blog as a strategy to driving awareness—and potentially, down the road, garnering leads.

Wait, how can leaving a comment on a blog drive awareness (or leads) for your brand? You might be surprised at how effective this strategy can be, given the right circumstances. B2B organizations, for example, are often positioned well to capitalize on this approach based on their need to establish themselves as thought leaders on various topics.

But, before we get to the “how,” let’s talk a bit more about the “why.”

5 comments

 
 

Facebook Integration is the Future (a Jesse Stay Interview)

social media expert interviewIn this video I interview Jesse Stay, co-author of I’m On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.

You’ll also hear about Jesse’s Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.

13 comments

 
 

How to Better Engage Facebook Fan Page ‘Fans’

A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

But, if you build it, will they come? And if they come, will they stay and engage?

There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments.  In this article I’ll tell you how to best engage with Facebook fans.

16 comments