Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.”
Interested in ways to get more exposure?
With a few simple tactics, you can extend your reach on Google+ and attract additional followers.
In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.
Are they starting to feel drab or dated?
Your social profiles may be in dire need of a refresh!
And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?
With recent changes to major platforms, you may be missing out on using some of the cool new options.
To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.
#1: Optimize Your Google+ Profile for the Platform’s New Design
Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!
Is your business leveraging all that Google+ has to offer?
According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.
Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.
#1: Claim Authorship With Your Personal Google+ Profile
Google uses Authorship to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you build authority and influence.
With new enhancements from Google+, you can more easily accomplish just that!
One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.
Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.
Part of what they’ve learned is that people want to see results based on their own personal history and social profile.
Google’s Search, Plus Your World
Perhaps you’re wondering why so many marketing professionals are focusing heavily on the new social network.
In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You’ll discover why 99% of his efforts are now focused on Google+.
Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it’s very different than his other books. It reveals extensive details about how to benefit from Google+.
Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.
Recently Google introduced Search, Plus Your World, something I’ll call Google social search.
This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.
Why? Google is highlighting Google+ content in search results.
This article will share three tips you need to know to benefit from Google social search.
By the way, if you haven’t already done so, create a Google+ page for your business. Fill out all the sections with images and top focus keywords you want to rank for in search.
By now, you have all probably heard about the Google+ project, Google’s next attempt at making their network more social. Its goal is to make sharing online more like sharing in real life.
The Emergence of Social Search
Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.
It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.