Why Major Marketers Are Moving to Google+


social media book reviewsYou have likely heard the buzz about Google+ for some time.

Perhaps you’re wondering why so many marketing professionals are focusing heavily on the new social network.

In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You’ll discover why 99% of his efforts are now focused on Google+.

Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it’s very different than his other books. It reveals extensive details about how to benefit from Google+.

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3 Ways Google Social Search Should Change Your Marketing


social media reviewsSince the introduction of Google+, Google has been redefining how it can provide more relevant search results.

Recently Google introduced Search, Plus Your World, something I’ll call Google social search.

This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.

Why? Google is highlighting Google+ content in search results.

This article will share three tips you need to know to benefit from Google social search.

By the way, if you haven’t already done so, create a Google+ page for your business. Fill out all the sections with images and top focus keywords you want to rank for in search.

Once the page is created, engage with people and other businesses, share great content and post publicly every day.

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6 Google+ Tips for Businesses


social media how toHas your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.

There’s No Leap of Faith With Google+

You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’re using YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.

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How Small Businesses Can Thrive With Google+


social media expert interviewIn this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.

Chris shares how Google+ can help small businesses and reveals the strategies he uses to get business leads. You’ll also learn how to adapt your content strategy on Google+ to select the people you want to work with.

Be sure to check out the takeaways below after you watch the video.

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3 Successful Google+ Pages and Why They Work


social media reviewsHave you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.

Still in its infancy, Google+ has become a very hot topic.

Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.

While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.

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6 Steps to Getting Started With Google+


social media how toAre you thinking of using Google+?

This article will explain why Google+ should be considered and show you how to get started.

Why Google+?

Google+ has quickly become a rival social network to Facebook.

People who like Google+ say they like the clean, non-cluttered presentation of their information. They like how easy Google makes it to protect their privacy. (It may not be any less invasive than Facebook, but at least Google makes it seem easy to get back all of your information.)

Google+ has had a growth rate much faster than that of Facebook or Twitter. More importantly, where Facebook and Twitter try to get you to be on their site, many millions of people are already on Google’s sites: Gmail, Google Calendar, Google Docs, Google Reader and YouTube to name a few.

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5 Ways to Use Google+ to Improve Your Search Engine Optimization


social media how toDo you want to improve your search engine optimization?

Embracing Google+ should be on your short list of activities.

Experts continue to debate whether Google+ has the power to last beyond Google’s previous attempts at entering the social networking realm.

But one thing is clear: Google+ is making its presence known in Google search results now.

Here are some ways you can ensure that your Google+ usage will help with your search rankings.

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12 Google+ Marketing Tips From the Pros


social media toolsAre you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering

Ben Pickering @bpicks

Carly Simon’s 70’s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this: https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.

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Why Google+ Will Become a Social Media Powerhouse


social media expert interviewIn this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies.

He has a unique experience with both Facebook and Google.

Jesse shares insights behind Google+ and how it compares to Facebook. You’ll discover what Google is doing, how Google+ is different and why Google+ is a social media powerhouse.

Be sure to check out the takeaways below after you watch the video.

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