The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.
The new reporting features provide the most value when coupled with Google+.
Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.
Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.
This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.
#1: Social Visitors Flow
The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.
Want to share your screen and slides, no problem. Need it to be super easy?
This is all possible with using the free Google+ Hangouts On Air!
You’ve probably already heard about Google+ Hangouts, which allow you to video chat with up to 9 different people at once.
And you may have heard of Google+ Hangouts On Air, which lets you broadcast to an unlimited audience. But this cool feature was previously only available to a select number of bigger businesses.
Watch this quick video to see it in action…
Well, Google+ recently announced the rollout of Hangouts On Air to everyone worldwide. This is great news for marketers looking for a free and easy solution to reach people via videos.
So let’s talk about everything you need to know about using Google+ Hangouts On Air for your business.
First, a brief introduction…
Google+ Hangouts On Air
Hangouts On Air allow you to publicly broadcast your Hangouts on YouTube and your Google+ stream for anyone to watch.
Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+.
And these changes can have an impact on how you use Google+ for business.
So here’s everything you need to know.
#1: Header Image and Profile Photo Changes
Google+ changed the page layouts to allow more space for your photo strip. And your profile image is in a prominent spot on the top right.
This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.
Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.
This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.
A Bad Workman Blames His Tools
With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. Below I’ve outlined some great tools to help businesses manage Google+. I’m sure this list is just the start of many innovative tools that will be created to help communities thrive on Google’s social network.
Perhaps you’re wondering why so many marketing professionals are focusing heavily on the new social network.
In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You’ll discover why 99% of his efforts are now focused on Google+.
Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it’s very different than his other books. It reveals extensive details about how to benefit from Google+.
Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.
Recently Google introduced Search, Plus Your World, something I’ll call Google social search.
This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.
Why? Google is highlighting Google+ content in search results.
This article will share three tips you need to know to benefit from Google social search.
By the way, if you haven’t already done so, create a Google+ page for your business. Fill out all the sections with images and top focus keywords you want to rank for in search.
Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.
There’s No Leap of Faith With Google+
You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’re using YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.
In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.
Chris shares how Google+ can help small businesses and reveals the strategies he uses to get business leads. You’ll also learn how to adapt your content strategy on Google+ to select the people you want to work with.
Be sure to check out the takeaways below after you watch the video.
Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.
Still in its infancy, Google+ has become a very hot topic.
Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.
While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.