Are you looking for creative ways to run contests and giveaways on Google+?
Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.
Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.
In this article, you’ll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
Google+ Contest Rules
Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.
They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.
First let’s look at the rules.
Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+’s Contests and Promotions Policy clearly states:
“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”
Are you looking for ways to improve your Google+ engagement?
Well look no further.
In this article I’ll share five ways you can improve your Google+ experience.
Because Google+ isn’t just a social network–it’s part of a powerful social platform that integrates with key capabilities like Google Docs, chat, hangouts, email and more.
For that reason alone, Google+ is a high-value opportunity worth investing time and resources to cultivate.
A common misconception is that Google+ is a ghost town. In reality, Google+ is home to vibrant, active communities that foster deep engagement. The trick is learning how to find and take advantage of these communities to build long-lasting relationships with your core audiences.
Here are five effective strategies that will take your engagement on Google+ to a whole new level.
#1: Make Your Google+ Page Findable
Is your business leveraging all that Google+ has to offer?
According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.
Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.
#1: Claim Authorship With Your Personal Google+ Profile
Google uses Authorship to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you build authority and influence.
Google+ is quickly becoming an essential part of any business’s social media strategy.
It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.
Are you wondering whether it is worth managing yet another social network?
To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.
You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.
Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.
Now, Google+ has a competing service with new bells and whistles.
Google’s Benefits for Better Business Events
Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.
- Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
- Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
- Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
- Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
- Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
- Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
- Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.
Are you looking for better engagement on Google+?
Google+ has a unique culture and set of capabilities that set it apart from other social networks.
Here are four tips that have helped me build engagement and expand business networking.
#1: Follow Active People Relevant to Your Business
Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.
Now, finding these people can be a bit of a challenge, but search makes your job a lot easier.
This is great news for businesses. Imagine what this could do for you or your brand!
YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan.
Keep reading to find out why you should consider live streaming on YouTube.
The Google+ Back Door to Live YouTube Broadcasting
Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.” In it, Mike walked through all of the steps needed to do a Google+ Hangout On Air.
Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube.
The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. Here’s a direct link to a playlist of the archives of many past episodes.
Are you interested in adding a bit of splash to your social media marketing mix?
Google+ Hangouts has addressed this issue.
It might be the versatile platform you’ve been waiting for to help capture the attention of an even bigger slice of potential customers.
With Hangouts, you can:
- Video chat instantly with up to nine people.
- Share documents and other files with the group.
- Watch a YouTube video together and chat alongside it.
- Share your screen with others.
- Record sessions for viewing later.
- Broadcast the chat live to anyone.