Are you looking for a resource to guide your Google+ marketing efforts?
Whether you’re marketing on Google+ as an individual or as a brand, these expert articles will help you manage your presence, promote contests and use Google +Post Ads, and more.
Each of these articles will help you understand and master a specific part of marketing on Google+.
Get Started With Google+
Google+ Success: What Your Business Needs to Know About Google+: In this Social Media Marketing podcast episode, Martin Shervington shares why he values Google+ and the benefits you can get from it. Listen in to learn what Google+ can offer your business and the best ways to get started.
Do you know how your company can benefit from them?
Google’s +Post ads give your content assets massive visibility.
In this article you’ll discover what +Post ads are and how you can use them to promote your content to an even wider audience.
What Are +Post Ads?
Your audience is bombarded with more content than they can consume (Mark Schaefer calls it content shock). That information overload is blocking your visibility and marketing efforts.
You may be creating compelling content with blog posts, infographics, images or videos, but that content is limited by the walls of social media channels and your existing readers.
Are you looking for a way to get the most out of Google+?
Does your business have a Google+ community?
When you bring conversations to a central place and encourage collaboration, you provide value for your audience.
In this article I’ll show you how to create a Google+ community and how to connect with people and keep them coming back.
#1: Create a Google+ Community From Scratch
Google+ communities are one of the most flexible tools available in social media, and they’re free for Google+ users and brands.
Communities are easy to set up and a great way to develop a loyal following. That sounds pretty good, right?
Have you heard about Google Helpouts?
Imagine having the ability to generate leads and make money with your existing expertise, but on Google’s dime.
In this article, I explore Google Helpouts and how you can take advantage of this emerging tool to position yourself as an expert.
What Are Google Helpouts?
Google has taken their incredibly popular Hangouts technology and wrapped it in a shell that opens a whole new service channel for small business owners and consultants.
Back in November 2013, Google quietly rolled out Helpouts. This is a new marketplace to connect people who need help with those who can provide assistance, over live video.
Do you want to optimize your Google+ presence?
If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more.
Read on to discover 13 tools that integrate with Google+ to help you create your brand’s media empire.
#1: Take Advantage of the YouTube Integration
If you have a YouTube channel but haven’t taken advantage of its relationship with Google+, you need to. Whether you’ve already established yourself on YouTube (or Google+), you’ll reach a wider audience when you use them in conjunction. Take advantage of the integration!
Are you using Google+ to promote your brand or content?
Do you want to find Google+ fans who love what you do and will share it with others?
When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.
This word-of-mouth marketing is invaluable, but how do you find these super-fans?
In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.
How Do You Find Your Best Fans?
As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.
Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).
Prepare for Your Search
Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.
- Potential candidates
- People who engage
- My 100 brand evangelists
Did you know your Google+ page and profile could help?
Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content.
This article shows you three ways you can maximize your Google+ presence and tells you why that’s important for SEO.
Why Google+ for search?
Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal.
Check out Moz’s recent Future of Search Report for the latest on ranking factors.
Are you having a hard time building your community on Google+?
In this article I’ll tell you about 3 tools to build your presence on Google+ and get more value for your business.
#1: Friends+Me—Distribute Google+ Content to Other Platforms
Friends+Me automatically shares content from Google+ to other social networks by checking your Google+ business page and/or personal profile at regular intervals. If new posts are found, they’re reposted to any social networks you’ve associated with Friends+Me.
Friends+Me has some excellent configuration options available, but you’ll need to spend some time setting them up. Once that’s done, Friends+Me is a robust way to share your Google+ updates across multiple platforms.
Are you wondering how you can be more successful generating traffic and growing a community with Google+?
To learn what your business needs to know about Google+, I interview Martin Shervington for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Martin Shervington, who is a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching.
Martin shares why he values Google+ and the benefits you can get from it.
You’ll learn what Google+ can offer your business and the best ways to get started.
Share your feedback, read the show notes and get the links mentioned in this episode below!