Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+?

Are you wondering whether it is worth managing yet another social network?

To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.

You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Ways to Use Google+ Events for Your Business

social media how toGoogle+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.

Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.

Now, Google+ has a competing service with new bells and whistles.

Google’s Benefits for Better Business Events

Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.

  • Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
  • Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
  • Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
  • Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
  • Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
  • Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
  • Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

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4 Ways to Improve Your Google+ Engagement

social media how toAre you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.

#1: Follow Active People Relevant to Your Business

Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.

Now, finding these people can be a bit of a challenge, but search makes your job a lot easier.

google plus search 1

The search on Google+ has multiple options to choose from.

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How to Use YouTube Live Streaming to Boost Your Exposure

social media researchDid you know you can broadcast LIVE on YouTube in a few simple steps, right from your webcam?

This is great news for businesses. Imagine what this could do for you or your brand!

YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan.

Keep reading to find out why you should consider live streaming on YouTube.

The Google+ Back Door to Live YouTube Broadcasting

Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.” In it, Mike walked through all of the steps needed to do a Google+ Hangout On Air.

Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube.

The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. Here’s a direct link to a playlist of the archives of many past episodes.

At the time this was written, their YouTube channel boasted more than 2.7 MILLION VIEWS—and YouTube isn’t even their primary channel of distribution.

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5 Creative Ways Businesses Are Using Google+ Hangouts

social media how to

Are you interested in adding a bit of splash to your social media marketing mix?

Google+ Hangouts has addressed this issue.

It might be the versatile platform you’ve been waiting for to help capture the attention of an even bigger slice of potential customers.

With Hangouts, you can:

  • Video chat instantly with up to nine people.
  • Share documents and other files with the group.
  • Watch a YouTube video together and chat alongside it.
  • Share your screen with others.
  • Record sessions for viewing later.
  • Broadcast the chat live to anyone.

How to Get Started

Starting a Hangout is easy (and free!). Just create a Google+ account, and click the “Start a Hangout” button. The technical aspects of Google+ Hangouts are extremely basic and intuitive.

starting a hangout

Starting a Hangout is simple. Click the green "Start a Hangout" button and decide who to invite.

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How to Use the New Google Analytics Social Reporting Tool

social media toolsThe new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.

The new reporting features provide the most value when coupled with Google+.

This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.

Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.

This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.

#1: Social Visitors Flow

The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.

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Google+ Hangouts On Air: What Marketers Need to Know

social media how toWhat if your business could do live video broadcasts to unlimited viewers–instantly and for free?

Want to share your screen and slides, no problem.  Need it to be super easy?

This is all possible with using the free Google+ Hangouts On Air!

You’ve probably already heard about Google+ Hangouts, which allow you to video chat with up to 9 different people at once.

And you may have heard of Google+ Hangouts On Air, which lets you broadcast to an unlimited audience.  But this cool feature was previously only available to a select number of bigger businesses.


Watch this quick video to see it in action…

Well, Google+ recently announced the rollout of Hangouts On Air to everyone worldwide. This is great news for marketers looking for a free and easy solution to reach people via videos.

So let’s talk about everything you need to know about using Google+ Hangouts On Air for your business.

First, a brief introduction…

Google+ Hangouts On Air

Hangouts On Air allow you to publicly broadcast your Hangouts on YouTube and your Google+ stream for anyone to watch.

Yep, it’s like having access to your own live video show on the web—viewable to anyone in the world.

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8 New Google+ Changes and How They Impact Your Business

social media how toHave you heard about all of the recent changes on Google+?

Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+.

And these changes can have an impact on how you use Google+ for business.

So here’s everything you need to know.

#1: Header Image and Profile Photo Changes

Google+ changed the page layouts to allow more space for your photo strip. And your profile image is in a prominent spot on the top right.

profile image

The new Google+ page layout with larger header.

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5 Top Google+ Tools and Apps for Marketing Pros

social media toolsAre you looking for Google+ apps and resources to enhance your marketing?

This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.

Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.

This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.

A Bad Workman Blames His Tools

With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. Below I’ve outlined some great tools to help businesses manage Google+. I’m sure this list is just the start of many innovative tools that will be created to help communities thrive on Google’s social network.

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