Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”
Do you want to keep your connections organized?
Sorting people and pages into circles allows you to read the news you want from your stream and connect with specific audiences.
In this article I’ll share how to use circles to improve your Google+ network.
Interested in ways to use them for your business?
Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.
In this article you’ll discover eight ways to use Google+ Hangouts for your business.
Wondering which features to invest your time and effort in?
While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.
In this article you’ll discover six Google+ features you can use to promote your business.
Wondering where the platform is headed?
Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.
In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.
Google+ in Recent History
When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.
At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.
Want to make it easier for followers to pick and choose their favorite topics?
Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in.
In this article I’ll show you 11 ways to use Google+ Collections to organize updates from your personal profile or business page.
Interested in ways to get more exposure?
With a few simple tactics, you can extend your reach on Google+ and attract additional followers.
In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.
Are you using Google+ My Business analytics?
The Google+ Dashboard has greatly improved the analytics it offers for its platform.
In this article you’ll discover the Google+ Dashboard and the analytics included in each option.