Wondering where the platform is headed?
Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.
In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.
Google+ in Recent History
When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.
At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.
Want to make it easier for followers to pick and choose their favorite topics?
Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in.
In this article I’ll show you 11 ways to use Google+ Collections to organize updates from your personal profile or business page.
Interested in ways to get more exposure?
With a few simple tactics, you can extend your reach on Google+ and attract additional followers.
In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.
Are you using Google+ My Business analytics?
The Google+ Dashboard has greatly improved the analytics it offers for its platform.
In this article you’ll discover the Google+ Dashboard and the analytics included in each option.
Want new ways to benefit from Google+?
Have you shared rich media on Google+?
When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume.
Here are eight types of rich media content to share on Google+.
Why Rich Media on Google+
Many social media users, especially those on mobile, don’t want to leave the platform they’re on. With rich media, your audience can enjoy your attention-grabbing content without leaving the platform.
Have you optimized your profile and page so your message reaches the most people?
It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach.
In this article I’ll share three tips for optimizing your Google+ profile and business page to make your business more visible.
Have you created a niche for yourself on Google+?
Are you ready to engage with other leaders in your space?
Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not the same as yours.
In this article you’ll discover how to develop alliances with community leaders on Google+.
Why Build Alliances on Google+?
Google+ isn’t yet as crowded as other social media platforms, and that means it’s easier for you to establish yourself as the authority in your niche. It’s your authority status that makes you valuable to other community leaders you want as allies.
Are you using Google+ hashtags?
Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach.
In this article you’ll discover how to find hashtags to reach the right people on Google+.
How Google+ Hashtags Work
When Google+ started supporting hashtags, the news was met with some skepticism. People wondered if Google+ was blindly following Twitter and Facebook–and whether Google+ hashtags would be as useless as Facebook hashtags.