Wondering which features to invest your time and effort in?
While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.
In this article you’ll discover six Google+ features you can use to promote your business.
Do you want to find and connect with influencers?
Google+ offers important networking opportunities that set the stage for future partnerships.
In this article I’ll share five ways to cultivate Google+ relationships.
#1: Identify Industry Influencers Fast
I truly love to use NOD3x with my Google+ account. NOD3x is Ripples on steroids with a magnifying glass. It brings you right to the doorstep of people you want to meet.
We’re all looking to build connections with the right people. To show you how NOD3x simplifies that task, go to the site and type in the phrase “relationship marketing” and within five seconds the tool lists all of the influencers posting about that phrase.
Just like that, you have new people to check out and add to circles so you can follow them and start the relationship process.
Are you looking for a resource to guide your Google+ marketing efforts?
Whether you’re marketing on Google+ as an individual or as a brand, these expert articles will help you manage your presence, promote contests and use Google +Post Ads, and more.
Each of these articles will help you understand and master a specific part of marketing on Google+.
Get Started With Google+
Google+ Success: What Your Business Needs to Know About Google+: In this Social Media Marketing podcast episode, Martin Shervington shares why he values Google+ and the benefits you can get from it. Listen in to learn what Google+ can offer your business and the best ways to get started.
Are you looking for a way to get the most out of Google+?
Does your business have a Google+ community?
When you bring conversations to a central place and encourage collaboration, you provide value for your audience.
In this article I’ll show you how to create a Google+ community and how to connect with people and keep them coming back.
#1: Create a Google+ Community From Scratch
Google+ communities are one of the most flexible tools available in social media, and they’re free for Google+ users and brands.
Communities are easy to set up and a great way to develop a loyal following. That sounds pretty good, right?
Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?
No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.
#1: Use Facebook to Highlight Employees and Reach Out to Fans
Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.
SEOmoz uses Facebook photo albums to highlight their employees.
The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.
The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.
The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.