6 Ways to Maximize Your Google+ Engagement

social media how toIs Google+ working for your business?

Are you wondering how to increase engagement with your Google+ community?

Google+ is designed to focus on one thing and one thing only: engagement.

So, how can you pump up your Google+ engagement?

In this post, you’ll discover six ways to use Google+ posts to stimulate activity.

#1: Make Your Text Stand Out

You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post.

Unlike Facebook, it’s generally acceptable to have longer posts on Google+. If you publish a long post, remember that dense text can be a turnoff for readers. Use appropriate line spacing and paragraph breaks to make it easy for readers to scan your content.

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How to Grow Your Google+ Engagement

social media how toAre you getting the most from your Google+ presence?

Are you looking for ways to improve your Google+ engagement?

Well look no further.

In this article I’ll share five ways you can improve your Google+ experience.

Why Google+?

Because Google+ isn’t just a social network–it’s part of a powerful social platform that integrates with key capabilities like Google Docs, chat, hangouts, email and more.

For that reason alone, Google+ is a high-value opportunity worth investing time and resources to cultivate.

A common misconception is that Google+ is a ghost town. In reality, Google+ is home to vibrant, active communities that foster deep engagement. The trick is learning how to find and take advantage of these communities to build long-lasting relationships with your core audiences.

Here are five effective strategies that will take your engagement on Google+ to a whole new level.

#1: Make Your Google+ Page Findable

First, to make sure your Google+ page is easily findable, add a Google+ Badge to your website. You can add a badge for both personal Google+ accounts and business accounts.

example of google+ badge code

Here’s an example of a Google+ Badge code that you can place on your website.

Badges make it easy for visitors to find and engage with you in one simple click of a mouse.

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How to Use Google+ to Expand Your Business Influence

social media how toAre you looking to tap into the power of Google+?

Is your business leveraging all that Google+ has to offer?

Have you created a personal profile or business page on Google+, but want more influence?

Why Google+?

According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.

Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.

#1: Claim Authorship With Your Personal Google+ Profile

Google uses Authorship to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you build authority and influence.

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8 Ways to Drive Traffic to Your Site With Google+

social media how toWould you like to drive more traffic to your website?

With new enhancements from Google+, you can more easily accomplish just that!

One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.

Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.

Part of what they’ve learned is that people want to see results based on their own personal history and social profile.

Google’s Search, Plus Your World

Google search is still search, but now they are tailoring a person’s search to include results based on their social media profile.

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3 Ways Google Social Search Should Change Your Marketing

social media reviewsSince the introduction of Google+, Google has been redefining how it can provide more relevant search results.

Recently Google introduced Search, Plus Your World, something I’ll call Google social search.

This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.

Why? Google is highlighting Google+ content in search results.

This article will share three tips you need to know to benefit from Google social search.

By the way, if you haven’t already done so, create a Google+ page for your business. Fill out all the sections with images and top focus keywords you want to rank for in search.

Once the page is created, engage with people and other businesses, share great content and post publicly every day.

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6 Google+ Tips for Businesses

social media how toHas your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.

There’s No Leap of Faith With Google+

You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’re using YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.

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3 Successful Google+ Pages and Why They Work

social media reviewsHave you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.

Still in its infancy, Google+ has become a very hot topic.

Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.

While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.

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12 Google+ Marketing Tips From the Pros

social media toolsAre you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering

Ben Pickering @bpicks

Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this: https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.

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Google+ and What it Means for Your Business

social media book reviewsI interviewed Jesse Stay, author of the brand-new book Google+ for Dummies, Portable Edition. Jesse has also written three more books about Facebook, including Facebook Application Development for Dummies.

In this interview we talked about Google+, why it’s different and what it means to businesses. We also talked about the mobile side of Google+, where Google might be headed and much more.

Mike: Jesse, let’s start with why Google+? What makes it unique? Why should people consider it when they’ve already got Facebook accounts and Twitter accounts and LinkedIn and beyond?

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