3 Steps to Determine if Social Local Mobile Is Right for Your Business

social media how toThere’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

The term is SoLoMo and it stands for “social, local and mobile.”

What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.

The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.

solomo tools

You're probably familiar with many SoLoMo tools already.

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Google+ Hangouts On Air for Everyone: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Hangouts On Air Now Available Worldwide: Google+ Hangouts On Air was launched last September to a limited number of broadcasters and is now rolling out to the rest of the world.  This means “you can now go live in front of a global audience.” Here’s a reminder of what you can do:

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Social Network Developments: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Offers Arrives in Five More Cities:  Google Offers is now in beta in Austin, Boston, D.C., Denver and Seattle.  This is in addition to Portland, the Bay Area and New York City, which launched this summer. Find out about Offers here.

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More Social Buttons: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces the Follow Button: You can now add this Follow button to your website or blog to encourage readers to follow you on Twitter.

twitter follow

Follow Twitter accounts directly from their blog or website in one click.

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