social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Makes Moments Available to All Users: Twitter announced that Moments is now available to all users. According to a tweet from the company’s official handle, “Creators everywhere can now tell stories with Tweets.” This announcement was followed by another tweet offering “tips and tricks for making a great Moment.” Moments is currently available for twitter.com and is “coming soon to mobile.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Save Draft Feature: Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.” After adding effects, filters, a caption, or a location to a photo or video, users can tap the back arrow at the top left of the screen where a new Save Draft button will appear. Drafts will be saved in the user’s Library, where they can return to continue editing their post and share it later.

instagram save draft feature

Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Custom Ad Targeting Option: Facebook quietly rolled out the ability for brands to create custom audiences that target users who have viewed their canvas ads on Facebook. Canvas was introduced earlier this year and was designed to be “a full-screen ad experience built for bringing brands and products to life on mobile.” With the release of canvas ads, marketers can now build fully customized multimedia stories using a combination of text, links, images, video, call-to-action buttons, and product feeds to bring brand stories to life. Canvas custom audiences targeting broadens advertisers’ ability to funnel more customers to toward a conversion.

custom audience from canvas opens

Facebook has added the option to create a custom audience from people who’ve opened your canvas ad.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Expands and Improves Creator Revenue Program for Video: Twitter now offers individual creators of all sizes “the ability to monetize content in multiple ways and generate revenue at scale” through the Amplify Publisher program. “Approved creators in the U.S.” can run pre-roll ads with content they have uploaded to Twitter and share in a portion of the ad revenue generated. According to the Twitter Media Blog, this new program offers the flexibility to “opt-in videos Tweet-by-Tweet or pre-set monetization for all of their videos,” as well as a non-exclusivity clause allowing creators to monetize their content on Twitter and other platforms such as YouTube.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are “related to audio and text functionality, mobile creation and closer integration with [Facebook’s] Stock Photo and Pages Image libraries.” Facebook also launched a new tool that allows advertisers in emerging and high-growth markets “to take existing video assets and turn them into a slideshow that will play on slower connection speeds – in just a few clicks.” According to the Facebook Business blog, “these updates to slideshow are available globally now” on both Facebook and Instagram.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Introduces Instagram Stories: Instagram debuted Instagram Stories, a new feature that lets you “share multiple photos and videos… in a slideshow format: your story.” With Instagram Stories, “you can bring your story to life in new ways with text and drawing tools” and “the photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.” According to the Instagram blog, Instagram Stories will be rolling out globally over the next few weeks and will be available on both iOS and Android.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers “more control over branding” on TrueView for shopping ads. The new features include companion banners, “a new interactive banner appearing next to the video that lets viewers scroll through products while the video is playing next to it”; and product picker, which “lets advertisers easily choose and prioritize which of their products are featured as cards in a TrueView for shopping campaign.” These updates are rolling out “globally beginning now where TrueView for shopping is available.”

youtube companion banners

TrueView companion banners on YouTube appear next to the video and let viewers scroll through products while the video is playing next to them.

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social media research

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, and the ability to turn well-performing posts into ads from within the Instagram app. According to the Instagram for Business blog, these new business tools will “make growing a business on Instagram that much easier.” The company confirmed that “business profiles, insights and the ability to promote will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.”

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