social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Features for Purchasing and Planning Mobile Video Ads: Facebook introduced “new features to make it easy for advertisers to plan and purchase ads on Facebook in ways that align to how they have traditionally bought television ads.” These new features are also available for Instagram video ads.

facebook ad purchasing and planning

“Advertisers are now able to use U.S. Nielsen designated market areas (DMAs) through TRP Buying for Facebook and Instagram ads.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Adds New Daily Video Breakdowns: Facebook added “new daily breakdowns for video metrics,” which “gives Page owners a better understanding of when their audiences are watching their videos” and provides “a more detailed picture of performance that [Facebook hopes] will help publishers inform their video strategies.”

facebook daily video metrics

Facebook page owners can access day-by-day breakdowns for Minutes Viewed, Views, and 10-second Views.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Introduces Feed Algorithm to Show Best Posts First: The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”

Splash Launches Social Sharing Platform for VR: Splash is a new a “Snapchat-like platform for casual sharing in virtual reality” that “allows you to quickly share 360-degree videos of your surroundings that can be viewed on both smartphones and VR headsets like Google Cardboard.” Splash is currently available on iOS only.

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“Create and share videos in 360 with friends using only your phone!”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Opens Pinterest Ads Manager and Rolls Out Additional Targeting Options: To let more businesses see results from promoted pin campaigns, Pinterest is “opening the Pinterest Ads Manager to all small- and medium-sized businesses in the U.S.” Targeting options now include Interest targeting, Keyword targeting, and Customer database targeting, and conversion tracking has been enhanced.

pinterest ad manager

Pinterest is “opening the Pinterest Ads Manager to all small- and medium-sized businesses in the U.S.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Launches Canvas: Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously.”

facebook canvas

“Canvas is available to advertisers around the world starting today.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to all publishers – of any size, anywhere in the world.”

facebook instant articles open to all publishers

“Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Account Switching: “Starting this week, you can easily switch between multiple accounts without having to log out and log back in” on Instagram.

instagram account switching

Account switching will be available as part of Instagram version 7.15 for iOS and Android users.

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social media how toDo you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?

Keep reading to learn how…

Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.

However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.

Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.

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