How to Encourage Google+ Fans to Share Your Content

social media how toAre you using Google+ to promote your brand or content?

Do you want to find Google+ fans who love what you do and will share it with others?

When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.

This word-of-mouth marketing is invaluable, but how do you find these super-fans?

In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.

How Do You Find Your Best Fans?

As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.

Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).

Prepare for Your Search

Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.

  • Potential candidates
  • People who engage
  • My 100 brand evangelists
name google+ circles

Name your circles.

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How to Setup Social Media Discussion Groups for Business

social media how to

Is networking a big part of your job or business?

Have you participated in or considered starting a discussion group?

The good news is LinkedIn, Facebook and Google+ all offer options.

In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant.

#1: Google+ Communities

Let’s start with the newest kid on the block for social media groups: Google+ communities. When Google+ launched communities in December 2012, they grew at lightning speed. You can now find thousands of communities that cover every topic.

Benefits as a Member

One of the nice parts about Google+ communities is that you can participate in them using your personal profile or your business page—an option you won’t find on any other social network. This means that you can build your business’s authority on a particular topic within communities.

page activities in communities

Google+ page participating in a Google+ community.

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Top 20 Social Media Marketing Articles From 2012

social media reviewsHave you kept up to date with the best social media marketing practices?

Are you looking for actionable tips you can apply to your business?

Here are our most popular articles from 2012.

7 New Facebook Changes Impacting Businesses

Did you follow all of the changes on Facebook in 2012?

Facebook made many changes that impact anyone with a Facebook Page.

macy's

The new timeline cover photo for Macy’s.

Several of these changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).

Read more for an overview of the changes and how brands can take advantage of some of the new features.

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Google+ Communities: What Marketers Need to Know

social media how toHave you heard about the new Google+ Communities?

Google+ Communities allow you to collaborate with others on topics you’re passionate about.

And it’s a great opportunity for marketers to network, engage and build the businesses they support.

This article will reveal everything you need to know about Google+ Communities and how to leverage them for business.

What Is a Google+ Community?

A Google+ Community is a place to meet and engage with people on topics you’re interested in. If you had trouble finding engagement on Google+ in the past, it’s time to take a second look and check out active communities on topics you care about.

Watch this video from Google+ to see how communities work.

Not only will you find great discussions going on, but you’ll also meet great people who share your interests. And this will help build your relationships and expand your network.

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5 Tips for Using Google+ to Boost Your Marketing

social media how toAre you wondering how to best use Google+ to enhance your marketing?

Google+ is quickly becoming an essential part of any business’s social media strategy.

It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.

It’s an audience marketers cannot ignore.

Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share.

Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy.

Here are five simple ways to give your business an almost immediate boost using Google+.

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Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+?

Are you wondering whether it is worth managing yet another social network?

To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.

You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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12 Google+ Marketing Tips From the Pros

social media toolsAre you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering

Ben Pickering @bpicks

Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this: https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.

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Google+ and What it Means for Your Business

social media book reviewsI interviewed Jesse Stay, author of the brand-new book Google+ for Dummies, Portable Edition. Jesse has also written three more books about Facebook, including Facebook Application Development for Dummies.

In this interview we talked about Google+, why it’s different and what it means to businesses. We also talked about the mobile side of Google+, where Google might be headed and much more.

Mike: Jesse, let’s start with why Google+? What makes it unique? Why should people consider it when they’ve already got Facebook accounts and Twitter accounts and LinkedIn and beyond?

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