5 Ways to Use Video to Improve Your Social Media Marketing

social media how toAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

vine video

Showing off products at Walgreens in a Vine video.

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How to Use Google+ Hangouts for Your Business

social media how toAre you using the Google+ video hangout feature?

Are you looking for some creative ideas to use hangouts?

Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.

Hangout Features

Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.

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8 New Google+ Changes and How They Impact Your Business

social media how toHave you heard about all of the recent changes on Google+?

Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+.

And these changes can have an impact on how you use Google+ for business.

So here’s everything you need to know.

#1: Header Image and Profile Photo Changes

Google+ changed the page layouts to allow more space for your photo strip. And your profile image is in a prominent spot on the top right.

profile image

The new Google+ page layout with larger header.

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12 Google+ Marketing Tips From the Pros

social media toolsAre you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering

Ben Pickering @bpicks

Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this: https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.

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LinkedIn Polls: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Makes It Easy To Publish Polls In LinkedIn Groups: With this latest upgrade, the LinkedIn Polls application is the the first application rolling out within LinkedIn Groups.

linkedin polls

"Voting on polls now provides the same quick convenience of clicking “Like”, but with also the richer point of view of a comment."

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Major Facebook Upgrade: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

This was a VERY big week for social media news. Be sure to see all the new updates from Facebook, Google+, Twitter, Foursquare and more below.

What’s New This Week?

Facebook Surpasses 800 Million Active Users: Plus, 350 million people use Facebook via a mobile device.

Major Facebook Features Roll Out

New Facebook Timeline Revolutionizes Your Facebook Experience: Facebook changes its current layout to give you a Timeline where it’s easy to share the story of your life.  This new feature will roll out over the next few weeks (signup here for Timeline).  Check out the video below.

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How to Get Started With Google+, Your Complete Guide

social media toolsBy now, you have all probably heard about the Google+ project, Google’s next attempt at making their network more social. Its goal is to make sharing online more like sharing in real life.

If you haven’t gotten your invite just yet, you can learn more about Google+ in the following quick-look video, and by visiting the Google+ project overview, searchable details and discussion pages.

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