social media how toGoogle+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.

Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.

Now, Google+ has a competing service with new bells and whistles.

Google’s Benefits for Better Business Events

Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.

  • Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
  • Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
  • Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
  • Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
  • Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
  • Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
  • Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

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social media how toAre you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.

#1: Follow Active People Relevant to Your Business

Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.

Now, finding these people can be a bit of a challenge, but search makes your job a lot easier.

google plus search 1

The search on Google+ has multiple options to choose from.

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social media how toAs Google’s latest foray into social media, Google+ has brought some new tools to the digital table. My personal favorite is Hangouts.

Google describes Hangouts as a “front porch.”

Anyone can drop in and say “hi” just like anyone could drop by when you’re on your porch.

3 Reasons to Consider a Google Hangout

Your prospects are already here! Video conferencing has been available for a while, but Google+ Hangouts takes it to where people are.

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