How to Use Google+ for Social Media Contests

social media how toIs Google+ part of your marketing strategy?

Are you looking for creative ways to run contests and giveaways on Google+?

Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.

Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.

In this article, you’ll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.

Google+ Contest Rules

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.

They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.

First let’s look at the rules.

google policies and principles

Be sure to carefully read Google+ Policies & Principles.

Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+’s Contests and Promotions Policy clearly states:

“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”

For many people, that’s a show-stopper right there.

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6 Ways to Maximize Your Google+ Engagement

social media how toIs Google+ working for your business?

Are you wondering how to increase engagement with your Google+ community?

Google+ is designed to focus on one thing and one thing only: engagement.

So, how can you pump up your Google+ engagement?

In this post, you’ll discover six ways to use Google+ posts to stimulate activity.

#1: Make Your Text Stand Out

You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post.

Unlike Facebook, it’s generally acceptable to have longer posts on Google+. If you publish a long post, remember that dense text can be a turnoff for readers. Use appropriate line spacing and paragraph breaks to make it easy for readers to scan your content.

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How to Grow Your Google+ Engagement

social media how toAre you getting the most from your Google+ presence?

Are you looking for ways to improve your Google+ engagement?

Well look no further.

In this article I’ll share five ways you can improve your Google+ experience.

Why Google+?

Because Google+ isn’t just a social network–it’s part of a powerful social platform that integrates with key capabilities like Google Docs, chat, hangouts, email and more.

For that reason alone, Google+ is a high-value opportunity worth investing time and resources to cultivate.

A common misconception is that Google+ is a ghost town. In reality, Google+ is home to vibrant, active communities that foster deep engagement. The trick is learning how to find and take advantage of these communities to build long-lasting relationships with your core audiences.

Here are five effective strategies that will take your engagement on Google+ to a whole new level.

#1: Make Your Google+ Page Findable

First, to make sure your Google+ page is easily findable, add a Google+ Badge to your website. You can add a badge for both personal Google+ accounts and business accounts.

example of google+ badge code

Here’s an example of a Google+ Badge code that you can place on your website.

Badges make it easy for visitors to find and engage with you in one simple click of a mouse.

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4 Ways to Improve Your Google+ Engagement

social media how toAre you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.

#1: Follow Active People Relevant to Your Business

Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.

Now, finding these people can be a bit of a challenge, but search makes your job a lot easier.

google plus search 1

The search on Google+ has multiple options to choose from.

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