Major Facebook Upgrade: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

This was a VERY big week for social media news. Be sure to see all the new updates from Facebook, Google+, Twitter, Foursquare and more below.

What’s New This Week?

Facebook Surpasses 800 Million Active Users: Plus, 350 million people use Facebook via a mobile device.

Major Facebook Features Roll Out

New Facebook Timeline Revolutionizes Your Facebook Experience: Facebook changes its current layout to give you a Timeline where it’s easy to share the story of your life.  This new feature will roll out over the next few weeks (signup here for Timeline).  Check out the video below.

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News For Local Businesses: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Deals Go LocalBusinesses can now offer discounts to their local markets through Facebook Deals. And Facebook will be publishing these Deals stories in the Facebook feeds of your customers. This new service puts Facebook into direct competition with Groupon.

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5 Easy Steps to a Winning Social Media Plan

social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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