5 Top Google+ Tools and Apps for Marketing Pros

social media toolsAre you looking for Google+ apps and resources to enhance your marketing?

This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.

Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.

This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.

A Bad Workman Blames His Tools

With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. Below I’ve outlined some great tools to help businesses manage Google+. I’m sure this list is just the start of many innovative tools that will be created to help communities thrive on Google’s social network.

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3 Successful Google+ Pages and Why They Work

social media reviewsHave you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.

Still in its infancy, Google+ has become a very hot topic.

Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.

While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.

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Google+ and What it Means for Your Business

social media book reviewsI interviewed Jesse Stay, author of the brand-new book Google+ for Dummies, Portable Edition. Jesse has also written three more books about Facebook, including Facebook Application Development for Dummies.

In this interview we talked about Google+, why it’s different and what it means to businesses. We also talked about the mobile side of Google+, where Google might be headed and much more.

Mike: Jesse, let’s start with why Google+? What makes it unique? Why should people consider it when they’ve already got Facebook accounts and Twitter accounts and LinkedIn and beyond?

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How to Set Up a Google+ Page for Your Business

social media how toGoogle+ has opened the doors for business and brand pages.

In this article I show you how to set up your Google+ page and provide examples.

If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).

Check out the How to Get Started With Google+ for more on personal Google+ profiles.

If you do have a personal profile, here’s how to create a page for your business.

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