Are you looking for simple, straightforward metrics to measure the impact of your social media efforts?
Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .
While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.
Here are five simple metrics to find out whether your social media effort is paying dividends.
#1: Examine Referring Traffic
Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Analytics Adds a New Set of Social Reports: These new social reports “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities.”
For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?
There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.
Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.
#1: Track Actions Visitors Take
Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?
You can see all of these insights for free using Google Analytics.
Why Google Analytics?
Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.
With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.
Are you interested in monetizing the social media channel?
Keep reading for five tips to turn fans and followers into a revenue channel.
Do Fans Mean Business?
Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.