Twitter Sign-Ups Triple: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Integrates Into Apple’s New iOS 5 Mobile Operating System: As Apple’s new iPhone rolls out with the latest operating system with full Twitter integration, Twitter reports it triples its daily sign-ups in the process. Have you tried Twitter on the iPhone or iPad?  Let us know your experience below…

twitter

Now it's even easier to share and read tweets on your iPhone, iPad and iPod touch.

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6 Ways to Measure Your Social Media Results

social media researchHow much time are you spending on social media? Can you tell if it’s helping sales?

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

Her goal: to develop a framework for tying social media performance to business goals.

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview.

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How Steve Jobs Changed the World: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Social media channels this week were among the first to reveal the passing of one of the world’s greatest innovators—Steve Jobs.

Social Media Examiner’s founder Michael Stelzner was on a webinar with Guy Kawasaki, former Apple chief evangelist, just as the news broke.  Here are Mike’s words:

Ten minutes before Guy Kawasaki was to keynote Facebook Success Summit 2011, Guy said to me, “Mike, we have a problem…”  I said, “Guy, what??” My heart started pumping hard.  He said, “Steve Jobs died…” I was shocked, and didn’t believe him at first! He said, “Go to CNN.com”  Knowing that Guy was the former evangelist for Apple and that Guy had a very strong connection to Steve, many things started going through my head “What do I do…”  Guy said, “Do you think it is appropriate that I talk about Facebook marketing or my life experience with Steve Jobs.” After some discussion, I decided it was best to let Guy share what was on his mind and heart.

What follows is Guy talking about how Steve Jobs was his hero and how Steve has forever changed business:

Listen to Guy Kawasaki pay a tribute to Steve Jobs and answer questions from callers.

Keep reading to discover other social media news from the past week…

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How Google Analytics Is Impacting Business

social media expert interviewIn this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.

Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.

He explains how your social media activity influences the behavior of your business audience to help you improve your results.

Be sure to check out the takeaways below after you watch the video.

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4 Free Tools to Help You Socially Monitor Your Brand

social media toolsDo you know what people are saying about your brand? Do you want to know how to monitor these conversations?

Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started.

Getting Started: How do people talk about you?

A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.

You can find these metrics in the analytics package you’re using with your website. If you’re not using an analytics package like Google Analytics, Webtrends or Clicky, then brainstorm keywords and phrases that you may have heard clients/customers use in discussions you have had with them.

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How to Track Tweets, Facebook Likes and More with Google Analytics

social media how toDon’t you wish you could track the traffic impact of Twitter, Facebook and Google+ using Google Analytics? Well now you can. Keep reading to learn how.

Google’s getting social in a big way.

Google has been quite busy lately, rolling out Google+ (Google’s social network) to a limited audience, the Google +1 button (a feature similar to Facebook’s Like button), a new Google Analytics interface and Google Analytics Social Interaction Tracking.

Google Analytics Social Interaction Tracking

This new Analytics feature allows you to track social interactions on your website, your blog or on your Facebook fan page. These actions include the Twitter button and the Facebook Like, Unlike and Send actions.

In this article, I will guide you step-by-step in adding this powerful new tracking feature to your Facebook tabs or web pages.

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Google Domination? This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Project Takes on Facebook: This week Google launched a new project that’s similar to a social platform and is in direct competition with Facebook. You can read more about the first impressions of this new platform here and here. Watch the introductory videos below to learn about Google+ features: Sparks and Circles.

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Should You Use Radian6 for Social Media Monitoring?

social media toolsAre you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review…

If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it’s difficult to know how to compare one vendor to the next. Here’s the skinny on where Radian6 fits into the picture.

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Is HootSuite Pro a Smart Investment?

social media toolsHave you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.

Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.

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