4 Ways to Measure Social Media Success With Free Tools

social media how toDo you know if your social media promotions or campaigns were successful?

For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?

There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.

Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.

#1: Track Actions Visitors Take

One way to better understand your social campaign as a whole is to understand how your users find out about it.

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How to Track Social Media Traffic With Google Analytics

social media how toYou have a website and you are building traffic to it, but what do you know about your visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You can see all of these insights for free using Google Analytics.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

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5 Tips for Moving Social Media Leads Into the Sales Funnel

social media how toHave you been able to turn your fans and followers into active prospects?

Are you interested in monetizing the social media channel?

Keep reading for five tips to turn fans and followers into a revenue channel.

But first…

Do Fans Mean Business?

Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.

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Google Analytics Social Reports: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Releases Social Reports: These new Google Analytics reports “bridge the gap between social media and the business metrics you care about—allowing you to better measure the full value of the social channel for your business.”

google analytics social overview report

The Social Overview report shows your social performance at a glance and its impact on conversions.

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9 Tips for Integrating Social Media on Your Website

social media how toAre you leveraging the power of social media on your site?

Together, social media channels and your website should work seamlessly to promote your online brand.

However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.

In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.

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4 Blogger Tools for Breaking Your Writing Block

social media toolsBlogs can be powerful marketing tools. Blogging can also be a highly demanding endeavor.

Even the most prolific writers can find themselves with a serious case of “blogger’s block.”

When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.

A series of posts written around related keywords can also look good in the eyes of the search engines or prospects.

Using Keyword Tools to Brainstorm Blog Post Topics

#1: Google Related Searches

There are a number of tools that can uncover related keywords and ideas for possible blog topics.

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Twitter Sign-Ups Triple: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Integrates Into Apple’s New iOS 5 Mobile Operating System: As Apple’s new iPhone rolls out with the latest operating system with full Twitter integration, Twitter reports it triples its daily sign-ups in the process. Have you tried Twitter on the iPhone or iPad?  Let us know your experience below…

twitter

Now it's even easier to share and read tweets on your iPhone, iPad and iPod touch.

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6 Ways to Measure Your Social Media Results

social media researchHow much time are you spending on social media? Can you tell if it’s helping sales?

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

Her goal: to develop a framework for tying social media performance to business goals.

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview.

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How Steve Jobs Changed the World: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Social media channels this week were among the first to reveal the passing of one of the world’s greatest innovators—Steve Jobs.

Social Media Examiner’s founder Michael Stelzner was on a webinar with Guy Kawasaki, former Apple chief evangelist, just as the news broke.  Here are Mike’s words:

Ten minutes before Guy Kawasaki was to keynote Facebook Success Summit 2011, Guy said to me, “Mike, we have a problem…”  I said, “Guy, what??” My heart started pumping hard.  He said, “Steve Jobs died…” I was shocked, and didn’t believe him at first! He said, “Go to CNN.com”  Knowing that Guy was the former evangelist for Apple and that Guy had a very strong connection to Steve, many things started going through my head “What do I do…”  Guy said, “Do you think it is appropriate that I talk about Facebook marketing or my life experience with Steve Jobs.” After some discussion, I decided it was best to let Guy share what was on his mind and heart.

What follows is Guy talking about how Steve Jobs was his hero and how Steve has forever changed business:

Listen to Guy Kawasaki pay a tribute to Steve Jobs and answer questions from callers.

Keep reading to discover other social media news from the past week…

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