4 Social Media Goals Every Business Should Measure

social media how to

Are you winging it when it comes to your social activity?

The expression “social media ROI” gets tossed around frequently and you know it’s important.

But where do you start and how do you relate what to measure online with your overall business goals?

Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.

Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.

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5 Ways to Use Google+ Events for Your Business

social media how toGoogle+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.

Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.

Now, Google+ has a competing service with new bells and whistles.

Google’s Benefits for Better Business Events

Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.

  • Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
  • Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
  • Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
  • Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
  • Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
  • Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
  • Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

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How to Use the New Google Analytics Social Reporting Tool

social media toolsThe new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.

The new reporting features provide the most value when coupled with Google+.

This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.

Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.

This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.

#1: Social Visitors Flow

The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.

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7 Ways to Increase Your Blog Visibility With Social Sharing

social media how toAre you looking to drive more traffic to your blog content?

Social sharing is critical.

But how can you make your content as shareable as possible?

Follow this process, and consider the following 7 tips.

#1: Identify Your Most Popular Posts and Keywords

Take stock of your current content. What topics are already popular with your audience?

Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.

Examine what isn’t getting shared and start to think about how you can replicate the success of the proven winners.

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5 Simple Metrics to Track Your Social Media Efforts

social media how toAre you looking for simple, straightforward metrics to measure the impact of your social media efforts?

Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .

While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.

Here are five simple metrics to find out whether your social media effort is paying dividends.

#1: Examine Referring Traffic

Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.

Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.

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Google Analytics Adds Social Reports: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Adds a New Set of Social Reports: These new social reports “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities.”

google analytics social reports

"The four new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business."

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4 Ways to Measure Social Media Success With Free Tools

social media how toDo you know if your social media promotions or campaigns were successful?

For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?

There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.

Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.

#1: Track Actions Visitors Take

One way to better understand your social campaign as a whole is to understand how your users find out about it.

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How to Track Social Media Traffic With Google Analytics

social media how toYou have a website and you are building traffic to it, but what do you know about your visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You can see all of these insights for free using Google Analytics.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

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5 Tips for Moving Social Media Leads Into the Sales Funnel

social media how toHave you been able to turn your fans and followers into active prospects?

Are you interested in monetizing the social media channel?

Keep reading for five tips to turn fans and followers into a revenue channel.

But first…

Do Fans Mean Business?

Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.

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