7 Ways to Increase Your Blog Visibility With Social Sharing

social media how toAre you looking to drive more traffic to your blog content?

Social sharing is critical.

But how can you make your content as shareable as possible?

Follow this process, and consider the following 7 tips.

#1: Identify Your Most Popular Posts and Keywords

Take stock of your current content. What topics are already popular with your audience?

Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.

Examine what isn’t getting shared and start to think about how you can replicate the success of the proven winners.

84 comments

 
 

5 Simple Metrics to Track Your Social Media Efforts

social media how toAre you looking for simple, straightforward metrics to measure the impact of your social media efforts?

Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .

While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.

Here are five simple metrics to find out whether your social media effort is paying dividends.

#1: Examine Referring Traffic

Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.

Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.

69 comments

 
 

Google Analytics Adds Social Reports: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Adds a New Set of Social Reports: These new social reports “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities.”

google analytics social reports

"The four new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business."

13 comments

 
 

4 Ways to Measure Social Media Success With Free Tools

social media how toDo you know if your social media promotions or campaigns were successful?

For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?

There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.

Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.

#1: Track Actions Visitors Take

One way to better understand your social campaign as a whole is to understand how your users find out about it.

71 comments

 
 

How to Track Social Media Traffic With Google Analytics

social media how toYou have a website and you are building traffic to it, but what do you know about your visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You can see all of these insights for free using Google Analytics.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

169 comments

 
 

5 Tips for Moving Social Media Leads Into the Sales Funnel

social media how toHave you been able to turn your fans and followers into active prospects?

Are you interested in monetizing the social media channel?

Keep reading for five tips to turn fans and followers into a revenue channel.

But first…

Do Fans Mean Business?

Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.

89 comments

 
 

Google Analytics Social Reports: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Releases Social Reports: These new Google Analytics reports “bridge the gap between social media and the business metrics you care about—allowing you to better measure the full value of the social channel for your business.”

google analytics social overview report

The Social Overview report shows your social performance at a glance and its impact on conversions.

24 comments

 
 

9 Tips for Integrating Social Media on Your Website

social media how toAre you leveraging the power of social media on your site?

Together, social media channels and your website should work seamlessly to promote your online brand.

However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.

In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.

108 comments

 
 

4 Blogger Tools for Breaking Your Writing Block

social media toolsBlogs can be powerful marketing tools. Blogging can also be a highly demanding endeavor.

Even the most prolific writers can find themselves with a serious case of “blogger’s block.”

When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.

A series of posts written around related keywords can also look good in the eyes of the search engines or prospects.

Using Keyword Tools to Brainstorm Blog Post Topics

#1: Google Related Searches

There are a number of tools that can uncover related keywords and ideas for possible blog topics.

43 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.