4 Social Analytics Tips to Improve Your Social Media Marketing

social media how toWould you like to find out when your social media followers are most active?

Do you want to know which social network drives the most leads to your website?

There are many social media statistics you can track, but it’s important to track the data specific to your business’s use of social media.

Track the right metrics for your community and you’ll better understand how and when to share information, as well as what type of content drives the most traffic to your website.

In this article, you’ll learn how to track and measure four important social media metrics to help you improve your social media marketing.

#1: Determine the Best Times to Post Updates on Twitter and Facebook

Twitter

Because Twitter moves at such a rapid pace, tweets get buried quickly. Knowing when your followers are online plays a crucial part in your tweet’s visibility and success.

Luckily there are some great tools to analyze the activity of your followers.

Tweriod looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active.

Once you connect your Twitter account to Tweriod, it runs an analysis and summarizes the best hours of each day for you to reach your followers with your tweets. The report is delivered to you by email or a DM when the results are ready.

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4 Tools That Improve Your Social Media Analytics

social media toolsDo you want more insight about your social media activities?

Are you looking for a tool to bring important analytics to one place?

In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.

Why Analytics?

Social media analytics are more than numbers.

Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.

To use analytics effectively, the data needs to be presented in easy-to-understand formats.

Here are four tools worth checking out:

#1: Receive Automatic Reports Daily Via Email With Social Report

The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.

Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.

To get started, sign up for a 30-day free trial of the plan that best fits your business.

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3 Social Media Metrics Your Business Should Track

social media how toHow do you measure and manage your social media marketing?

Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”

So, how do you know what to measure to get the most out of your social media marketing for your business?

Here’s what you need to measure to know how well your social campaigns are performing.

Metric #1: Share of Voice

You may already be tracking the brand mentions on social media websites, as well as whether those mentions are positive, negative or neutral. And this gives you some useful feedback about your social outreach efforts.

But how would you to know how your company is doing compared to the available market?

You can take things to the next level when you measure the share of voice (SOV).

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5 Social Media Monitoring Tools to Simplify Your Marketing

social media toolsAre you measuring your social media efforts?

Do you know what’s working?

Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.

In this article I’ll show you five platforms that may work for your business.

Social Media Monitoring 101

Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs.

What Does Your Business Need to Measure?

The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. Any social media campaign worth its salt has clearly defined objectives and measurable outcomes.

measure

It's important to determine what you want to measure. Image source: iStockPhoto.

These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. They can fall into several categories and include thousands of exact pieces of data.

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How to Use Google Analytics to Improve Your Social Media Marketing

social media how toHave you ever wanted to know which of your links are driving more traffic?

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

This article shows you how to take your social analytics strategy to the next level.

About Google Analytics Custom Campaigns

You can assign a custom campaign tag to the links you share on social networking sites. This enables you to fully use Google Analytics to gain valuable insights into how well your various social networking site presences are working for you.

Google Analytics makes custom campaigns incredibly easy to work with. By using their Custom URL Builder, you can create specific links for each of your campaigns and use these to share online.

Google Analytics can then give you much more information based on how people use your custom links. And you can use this information to gain a better understanding of your referral traffic and adjust your social media marketing for optimum results.

google analytics

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back.

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How to Measure Your Social Media Traffic Using Google Analytics

­­­­­social media how toDo you have a grip on your social traffic?

Measuring your social media impact can be overwhelming.

A tried-and-true favorite social media measurement tool is Google Analytics.

Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.

Here’s how to measure your social media traffic using Google Analytics.

#1: Identify Where Your Social Traffic Comes From

Google Analytics can help you understand the users’ social networks and their physical location.

To see your social media traffic, you need to first set up an advanced segment in Google Analytics.

When you’re logged into your Google Analytics account, head to Advanced Segments, +New Custom Segment, then add your social media traffic sources to the segment.

You can see this below.

social media advanced segment

Use one catchall segment to capture all of your social media traffic at once.

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4 Social Media Goals Every Business Should Measure

social media how to

Are you winging it when it comes to your social activity?

The expression “social media ROI” gets tossed around frequently and you know it’s important.

But where do you start and how do you relate what to measure online with your overall business goals?

Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.

Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.

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5 Ways to Use Google+ Events for Your Business

social media how toGoogle+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.

Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.

Now, Google+ has a competing service with new bells and whistles.

Google’s Benefits for Better Business Events

Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.

  • Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
  • Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
  • Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
  • Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
  • Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
  • Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
  • Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

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How to Use the New Google Analytics Social Reporting Tool

social media toolsThe new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.

The new reporting features provide the most value when coupled with Google+.

This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.

Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.

This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.

#1: Social Visitors Flow

The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.

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