Essential Blogging Resource for Marketers: Your Complete Guide


social media how toDo you blog for business?

Are you looking for a resource to help you take your blogging to the next level?

Whether you’re blogging for business as an individual or as part of a team, these expert articles will help you increase your blog’s shares, improve your content delivery, measure your progress and more.

Each of these articles will help you understand and master a specific part of blogging for business.

essential blogging resources for marketers

Discover a complete guide to essential blogging resources for marketers.

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Facebook Carousel Ads for Mobile: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.

Facebook Carousel Ads for Mobible

Since being introducing on Facebook,”advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads”

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How to Discover Analytics With the Google+ Dashboard


social media how toDo you know how your Google+ business page is performing?

Are you using Google+ My Business analytics?

The Google+ Dashboard has greatly improved the analytics it offers for its platform.

In this article you’ll discover the Google+ Dashboard and the analytics included in each option.

use the google+ dashboard

Discover how to find analytics with the Google+ Dashboard.

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How to Measure Social ROI on Facebook Ads


social media how toAre you running Facebook ad campaigns to increase engagement?

Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

Why Track Social ROI on Facebook Ads?

The results of social campaigns are just as crucial as traditional ROI.

Traditional conversion ad campaigns on Facebook are relatively straightforward.

measure social roi of facebook ads

Discover how to measure the social ROI of Facebook ads.

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Google Analytics: How to Know If Your Marketing is Working


Do you use Google Analytics?

Want to know how data can help improve your marketing?

To learn how to measure what’s working with Google Analytics, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. His brand-new book is Marketing Blue Belt: From Data Zero to Marketing Hero.

Christopher will talk about how to use Google Analytics to improve your marketing.

You’ll discover how to set goals, and analyze and measure your data.

“podcast

Listen as Chris Penn shares how Google Analytics can show if your marketing is working.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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Essential Google Analytics Resources for Marketers: A Complete Guide


social media how toDo you want to learn how to measure and analyze your social media marketing efforts?

Are you looking for a resource to help you improve your use of Google Analytics?

Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom segments, split tests, conversions from social media and more.

Each of these articles will help you understand and master a specific part of analyzing social media marketing data from Google Analytics.

Begin With the Basics

How to Use Google Analytics: Getting Started: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. This article shows the basics of navigating Google Analytics and what you need to set up now.

essential google analytics resources

Discover essential Google Analytics resources for marketers.

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Five Google Analytics Shortcuts to Speed Your Analysis


social media how to

Are you spending too much time fiddling within Google Analytics?

Do you want to streamline your analysis experience?

Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t have to.

In this article I’ll share five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.

google analytics shortcuts

Discover five helpful shortcuts for Google Analytics analysis.

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How to Use Google Analytics Custom Segments, Reports and Dashboards


social media tools

Do you want more from Google Analytics than standard reports?

Did you know you can get custom data?

Google Analytics lets you create custom segments, dashboards and reports to find the information that’s most relevant to your business.

In this article I’m going to show you how to use these Google Analytics features.

customize google analytics

Discover how to customize Google Analytics dashboards, reports and segments.

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How to Increase Your Conversions Using Google Analytics Conversions Reports


social media how toDo you understand how visitors convert on your blog or website?

Are you tracking conversion goals?

Knowing how visitors convert on your website can help you improve your marketing.

In this article I’ll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions.

use google analytics conversions reports

Find out how to use Google Analytics Conversions reports.

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