How to Use Google Analytics Behavior Reports to Optimize Your Content

social media how toDo you want to know what content performs best on your website?

Have you heard of Behavior reports in Google Analytics?

Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.

In this article I’ll share how Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

use google analytics behavior reports

Find out how to optimize your content with data from Google Analtyics Behavior reports.

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Four Ways to Measure the Impact of Social Media: A Case Study

social media case studies Do you need to justify social media efforts to company leaders?

Do you want to know exactly what impact social media has on your business?

In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.

SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with enterprise software.

measure the impact of social media

Read four ways to measure the impact of social media in this case study.

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

social media how to

Do you want to know how people are finding your website?

Do you want to learn more about Acquisition reports in Google Analytics?

When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics acquisitions reports

Find out to use Google Analytics to track traffic sources.

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How to Use Google Analytics Audience Data to Improve Your Marketing

social media how toDo you need to learn more about the Audience reports in Google Analytics?

Do you want to know more about your website visitors?

Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.

In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.

google analytics audience

Take a deeper look into your audience data on Google Analytics.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics left side menu

Google Analytics left sidebar menu with Audience section.

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How to Use Google Analytics: Getting Started

social media how to Do you need a deeper understanding of Google Analytics?

Do you know what data each section of Google Analytics offers?

A few important details and settings can improve your Google Analytics reporting.

In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data.

Note: This post assumes that Google Analytics is already set up for at least one of your websites. If you have not set up Google Analytics, you can find a thorough walk-through of the setup process in the Google Analytics Help Center.

get started with google analytics

Find out how to get started with Google Analytics right now.

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How to Create Buyer Personas With Google Analytics

social media how toDo you want to learn more about your social media followers?

Have you created social media buyer personas?

You have to know your audience before you can serve them on social media.

In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics.

Why Buyer Personas?

A buyer persona goes beyond the definition of your target audience. You use them to create fictional identities that represent people within your target audience who share similarities.

landing pages report in google analytics

Use Analytics data to find information you need to create your buyer personas.

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Google Analytics: How to Make Smart Marketing Decisions

Do you want to know if your content and social activities are supporting your business?

Are you wondering how you can use Google Analytics to track your progress?

To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he’s a Google Analytics expert.

Andy shares how to use Google Analytics to help you make informed marketing choices.

You’ll discover why analytics are so important to your business success and step-by-step instructions on how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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25 Social Media ROI Tips From the Pros

social media how toDo you struggle with establishing return-on-investment (ROI) for your social media efforts?

Are you looking for advice to help you measure your ROI?

For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy.

We asked 25 online marketing pros to share their best ROI tips. Find out what they had to say below.

#1: Measure Your Key Performance Indicators

eric siu

Eric Siu

People who try to set revenue expectations are setting themselves up for failure because people aren’t on social media to buy.

So, what should you do?

It’s better to look at numbers such as engagement rate, referral traffic and audience reach.

measuring tapes

Ensure you’re measuring the correct metrics for your campaign. Image source: iStockphoto

If I’m doing app install ads through Facebook, for example, I’ll measure cost per install. If I’m promoting content, I really only care about the traffic coming back to my site for branding reasons—conversions from social media content promotion are icing on the cake.

Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency.

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39 Blogging Tips From the Pros

social media how toAre you looking for the latest blogging tactics?

Do you want to know what the blogging pros are doing today?

Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.

We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.

Here’s what they have to say.

#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog

martin shervington

Martin Shervington

Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.

One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.

So, this is what I do regularly:

Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.

hangouts on air homepage

Run a Google Hangout On Air and then turn it into a mini-course on your blog.

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