Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.
Are you using Google+ My Business analytics?
The Google+ Dashboard has greatly improved the analytics it offers for its platform.
In this article you’ll discover the Google+ Dashboard and the analytics included in each option.
Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
Why Track Social ROI on Facebook Ads?
Traditional conversion ad campaigns on Facebook are relatively straightforward.
Want to know how data can help improve your marketing?
To learn how to measure what’s working with Google Analytics, I interview Christopher Penn.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. His brand-new book is Marketing Blue Belt: From Data Zero to Marketing Hero.
Christopher will talk about how to use Google Analytics to improve your marketing.
You’ll discover how to set goals, and analyze and measure your data.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Are you looking for a resource to help you improve your use of Google Analytics?
Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom segments, split tests, conversions from social media and more.
Each of these articles will help you understand and master a specific part of analyzing social media marketing data from Google Analytics.
Begin With the Basics
How to Use Google Analytics: Getting Started: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. This article shows the basics of navigating Google Analytics and what you need to set up now.
Are you spending too much time fiddling within Google Analytics?
Do you want to streamline your analysis experience?
Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t have to.
In this article I’ll share five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.
Do you want more from Google Analytics than standard reports?
Did you know you can get custom data?
Google Analytics lets you create custom segments, dashboards and reports to find the information that’s most relevant to your business.
In this article I’m going to show you how to use these Google Analytics features.
Are you tracking conversion goals?
Knowing how visitors convert on your website can help you improve your marketing.
In this article I’ll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions.
Have you heard of Behavior reports in Google Analytics?
Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.
In this article I’ll share how Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website.
Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.