How to Use Google Analytics Behavior Reports to Optimize Your Content

social media how toDo you want to know what content performs best on your website?

Have you heard of Behavior reports in Google Analytics?

Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.

In this article I’ll share how Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

use google analytics behavior reports

Find out how to optimize your content with data from Google Analtyics Behavior reports.

34 comments

 
 

How to Use Google Analytics to Run a Social Media Split Test

social media how toHave you used Google Analytics to get an idea of what content your audience responds to most?

Have you tried split testing?

Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.

In this article you’ll discover how to use Google Analytics for informal split testing.

Why Use Google Analytics for Split Testing?

Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats.

how to use Google analytics split test

Compare performance with split testing.

13 comments

 
 

How to Use Google Analytics Audience Data to Improve Your Marketing

social media how toDo you need to learn more about the Audience reports in Google Analytics?

Do you want to know more about your website visitors?

Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.

In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.

google analytics audience

Take a deeper look into your audience data on Google Analytics.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics left side menu

Google Analytics left sidebar menu with Audience section.

23 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!