Have you tried split testing?
Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.
In this article you’ll discover how to use Google Analytics for informal split testing.
Why Use Google Analytics for Split Testing?
Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats.
Do you want to know more about your website visitors?
Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.
In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.
Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.