Do you know what data each section of Google Analytics offers?
A few important details and settings can improve your Google Analytics reporting.
In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data.
Note: This post assumes that Google Analytics is already set up for at least one of your websites. If you have not set up Google Analytics, you can find a thorough walk-through of the setup process in the Google Analytics Help Center.
Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”
So, how do you know what to measure to get the most out of your social media marketing for your business?
Here’s what you need to measure to know how well your social campaigns are performing.
Metric #1: Share of Voice
You may already be tracking the brand mentions on social media websites, as well as whether those mentions are positive, negative or neutral. And this gives you some useful feedback about your social outreach efforts.
But how would you to know how your company is doing compared to the available market?