Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
#1: Identify Your Buying Audience
First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.
Do you want to know more about your website visitors?
Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.
In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.
Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.