Keep reading to learn how…
Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.
However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.
Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?
As a blogger have you ever thought, “I don’t know what to write about!” or “How am I going to come up with fresh content for my blog three times a week?”
This article will provide you unique ideas that will help you keep pumping out great content.
Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.
And the result was a detailed marketing plan for that channel.
Suppose the marketing channel was social media? And suppose he only charged you $30?
Would you accept his offer? I thought you might.
The consultant is Dave Evans, a communications expert who now focuses on using social media to market goods and services. His 400-page book is Social Media Marketing an Hour a Day. Here’s a comprehensive review of some of the main tips from this excellent book.
You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.
But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:
Social Media Monitoring Is Listening
Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.