4 Tactics to Improve Your Daily Social Media Marketing Routine

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Do you want a higher return on your social media marketing efforts?

Are you simply covering the basics in your daily marketing routine?

You can build on your current social media tactics to make them work better for you.

In this article I’ll share 4 tactics to get better results from social media without working harder.

#1: Add Credibility With Real-Time Sharing

In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.

There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.

To make sure you don’t miss the important information your audience needs to know, you can use Google Alerts and Brook.

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Google Alerts make it easy to keep tabs on everyone else.

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How to Network with Influential People Using Twitter

social media how toDo you want to use Twitter to promote your business?

Are you looking for ways to build relationships that matter on Twitter?

In this article, you’ll discover how to build a strong Twitter community with influencers, which will benefit your business.

Building Connections With Twitter

Using Twitter to help your company grow isn’t about the number of followers you have.

It’s about building a community of followers who are passionate about your industry and who eventually become passionate about your brand.

The quickest and easiest way to develop a relevant Twitter community that grows your company is to find connectors and build relationships with them.

Connectors are called many things: thought leaders, industry experts, etc. They are the people who already have a thriving community and your customer’s ear.

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You can benefit from forming relationships with connectors on Twitter. Image source: iStockPhoto.

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Social Media Tools: How to Simplify Your Social Media Marketing

Are you looking for a better way to manage your social activities?

Are you wondering what tools can help your social media marketing?

To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He’s also the social media tools writer for Social Media Examiner.

Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data.

You’ll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Ways Marketers Can Keep Updated on Facebook Changes

social media how toAre you struggling to keep up to date with the latest Facebook changes?

Are you conducting activities that are against Facebook’s policies?

It isn’t easy to keep up with all of Facebook’s updates.

Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.

#1: Follow Facebook’s Business Pages for regular updates

Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and announcements.

In particular, Facebook for Business, Facebook for Privacy and the Facebook blog often post updates when there is a change to their guidelines.

Facebook for Business takes you step by step to create a business Page that is effective but also follows their guidelines.

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Facebook for Business Page to learn how to reach the right audience.

The Facebook and Privacy Page post an update every time they revise a guideline or policy.

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8 Ways to Find Great Social Media Content

social media expert interviewDo you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?

Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.

In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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5 Ways to Use Social Data to Grow Your Business

social media how toAre you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.

#1: Listening Data

Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Monitoring news related to your local business environment and industry can give you a sense of the conversation around your products or services, but social listening allows you to expand this information and make it more relevant.

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