Pinterest Search Gets Smarter: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it easier for people to find you on Pinterest.” One of these changes is to show “a checkmark for notable names and brands so people can easily find exactly who they’re looking for.”

Pinterest Improves Search and Adds Verified Accounts

“These small changes will make a big difference in the way Pinners search (and discover) your business.”

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How to Use +Post Ads from Google: What Marketers Need to Know


social media how to Have you heard of +Post ads from Google?

Do you know how your company can benefit from them?

Google’s +Post ads give your content assets massive visibility.

In this article you’ll discover what +Post ads are and how you can use them to promote your content to an even wider audience.

What Are +Post Ads?

Your audience is bombarded with more content than they can consume (Mark Schaefer calls it content shock). That information overload is blocking your visibility and marketing efforts.

You may be creating compelling content with blog posts, infographics, images or videos, but that content is limited by the walls of social media channels and your existing readers.

expanded google+ post ad from audi

An expanded Google +Post ad from Audi.

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5 Easy Steps to a Winning Social Media Plan


social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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12 Social Media Secrets From World’s Top Superstars


social media reviewsIt’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:

#1: Engage Your Facebook Fans With Questions

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