social media how toDo you want more from your social media efforts?

Are you ready to try ad targeting?

Using the right tactics to deliver and follow up on social media ad campaigns generates better quality leads.

In this article you’ll discover five tips to improve your social media ad campaigns.

improve social media ad campaign

Discover five tips to improve your social media ad campaigns.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet share stats will be curtailed.”

Blab.im Rolls Out Co-host and Notification Features: The ability to add co-hosts on Blab has been “the most requested feature and an amazing one at that.” Blab also added notification controls, which will “let your followers know you’re on air.”

blab cohost feature

The [Co-host] feature is now available for web only right now.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Meerkat Introduces Live #Hashtags: “This new approach to stream discovery is the quickest way to meet people around shared interests as they happen.”

meerkat live hashtag

“Include a hashtag in the title of your stream and you’ll be added to the user-generated feed of hashtags at the top of the app!”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Ads API Partner Program Launches: “Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook-owned photo- and video-sharing network, monitoring audiences and sharing access to Instagram accounts across teams.”

Facebook Enables New Ways for People and Businesses to Connect: Facebook introduced several “new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.”

facebook page messenger

“The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it easier for people to find you on Pinterest.” One of these changes is to show “a checkmark for notable names and brands so people can easily find exactly who they’re looking for.”

Pinterest Improves Search and Adds Verified Accounts

“These small changes will make a big difference in the way Pinners search (and discover) your business.”

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social media how to Have you heard of +Post ads from Google?

Do you know how your company can benefit from them?

Google’s +Post ads give your content assets massive visibility.

In this article you’ll discover what +Post ads are and how you can use them to promote your content to an even wider audience.

What Are +Post Ads?

Your audience is bombarded with more content than they can consume (Mark Schaefer calls it content shock). That information overload is blocking your visibility and marketing efforts.

You may be creating compelling content with blog posts, infographics, images or videos, but that content is limited by the walls of social media channels and your existing readers.

expanded google+ post ad from audi

An expanded Google +Post ad from Audi.

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social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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social media reviewsIt’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:

#1: Engage Your Facebook Fans With Questions

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