26 Elements of a Gamification Marketing Strategy

social media toolsGames are everywhere.

More and more businesses are using gamification to create brand awareness and drive user engagement.

Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.

In the last few years, we’ve also seen an increase in the number of companies that deliver gamification services and solutions including Bunchball, BigDoor Media, Badgeville and Gigya.

“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)

What follows is an A-Z guide of 26 elements you should be aware of when you consider a gamification marketing strategy for your business.

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How Social Login Enhances Websites

social media reviewsDo you manage a site that encourages people to create user accounts?

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

Why Social Login?

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already registered elsewhere.

If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.

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Facebook App Integration: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”

facebook apps

Check out the new apps to add to your Facebook Timeline.

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5 New Studies Show Facebook a Marketing Powerhouse

social media researchWhen you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.

And if you work for a business or own one, it’s likely that social media marketing is on your radarMore and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.

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