More and more businesses are using gamification to create brand awareness and drive user engagement.
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.
“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)
Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?
If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
Why Social Login?
Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere.
If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.