3 Steps to Determine if Social Local Mobile Is Right for Your Business
There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.
The term is SoLoMo and it stands for “social, local and mobile.”
What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.
The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.
You're probably familiar with many SoLoMo tools already.
26 Tips for Success With Location-Based Marketing
Social, local, mobile are three words marketers are hearing more and more these days.
And sometimes we may even hear them uttered together in one breath as SoLoMo.
With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?
In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.
#1: Analytics
If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.
Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.
An example of Webtrends Mobile Analytics Insights.
Mobile Marketing With QR Codes and MS Tags
Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.
More than 50% of all local web searches take place with mobile devices.
That spells opportunity for businesses that have a mobile marketing strategy.
Does your business have a mobile strategy?
Why QR codes/MS tags?
Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering their full impact on the consumer.
This has proved to be true with QR codes. Notwithstanding the buzz surrounding QR codes’ ineffective applications have chilled some of the enthusiasm for their use as mobile marketing triggers. To help solve this problem, technology giant Microsoft, creators of the MS tag technology that competes with QR, has stepped forward.
Improving Your Social Experience: This Week In Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Tumblr Improves Blog Optimization Features: After Blogger upgraded their blogging platform thanks to new technology, it’s Tumblr’s turn to improve their blogging platform. Tumblr now makes it easy to customize your Tumblr blog and gives you “themes organized by category, realtime previews, and an advanced code editor.”
"It's never been faster or easier to make your blog yours" on Tumblr.
Hot Trends in Social Media: Globalization and Real Time
In this video I interview Steve Rubel, EVP/Global Strategy and Insights at Edelman Digital.
Steve reviews the biggest changes in social media over the past 12 months. He also shares the latest social media trends and gives tips on what businesses should focus on in the future.
Be sure to check out the takeaways below after you watch the video.
The Future of Geolocation: What is Coming?
Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
Other apps have been popping up as well, as geolocation takes center stage in the mobile arena and users flock to apps that create games from typical situations and offer rewards for users.
Two years later, check-ins are old news and the still-young area of geolocation is evolving to keep users interested. Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
How to Use Geolocation in Your Marketing Initiatives
2011 has been hailed as the “year of geolocation.” Alas, so was 2010. As was 2009 and 2008. Yet geolocation services like Foursquare and Gowalla continue to seek mainstream audiences with limited success.
Most smartphone users have never used a geolocation app. What’s holding them back? And how should marketers approach these emerging technologies?
The Value of Geolocation
It’s easy to see why marketers would be interested in geolocation: You can effectively target customers at the most important point in the consideration cycle – standing right in front of you. Digital marketing has historically been tasked with either an awareness/brand-building role, or – more frequently – a direct response role, driving customers right into the ecommerce funnel.
