How Twitter Helped the Discovery Channel During a Hostage Crisis


social media case studiesWhen a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.

Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.

19 comments

 
 








Pinterest
Check out the Social Media Examiner Show!
Get the 7th annual Social Media Marketing Industry Report
Check out the Social Media Marketing Podcast!