Why Social Media Gaming Is Big Business for Your Business

social media how toSocial gaming is barely 3 years old, and already companies such as Zynga are reportedly earning $500,000.00 per day! And your brand can benefit from this hot market.

“OK, I’m impressed. Now what is social gaming exactly and where do I play?”

At first blush, social games aren’t too different from traditional online gaming. Both types focus on entertainment appealing to a wide audience, with simple mechanics and relatively short periods of play.

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Introducing Social Media Examiner TV

social media expert interviewWelcome to the pilot episode of Social Media Examiner TV with our host Mari Smith!

In this episode, Mari reviews Flipboard—a hot new way to consume social media news from your Facebook and Twitter contacts—along with her thoughts on Facebook’s 500 million users and a look at how Foursquare could help your business.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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12 Ways to Market Your Event With Social Media

social media how toWhether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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Foursquare vs. Gowalla vs. MyTown: Which Is Better for Business?

social media toolsYou know the location wars are heating up when a simple search for “Foursquare vs. Gowalla” returns millions of results. And then there’s MyTown.  Which of these is right for your helping your local business?

The two hottest location-based social networks—Foursquare and Gowalla—are taking different approaches to the market, and seeing unique uptake patterns as a result.  While these companies have repeatedly said they don’t view each other as competitors, the activities on networks are similar.

What’s more, several other companies are making the case to be included in the discussion about the top location-based network, including Booyah’s MyTown, which has more users than Foursquare and Gowalla combined.

Let’s take a look at how the location wars are unfolding and which of these services might be ideal for your marketing strategy.

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4 Reasons You Should Avoid Social Media

social media viewpointsCan ANY company or organization afford NOT to be involved in social media? It’s a fair question and one may argue that it’s a CRITICAL question!

Twitter, Facebook, LinkedIn, YouTube, Google Buzz, Foursquare, and others that have just joined the game—and the list goes on and on ad nauseam!

“We already have a website and we get email. Isn’t that enough?”

The words invading our vocabulary are legion… and silly at times: blogs, fans, tweets, diggs, etc. Is this trip really necessary?

PERHAPS NOT. Let’s start by exploring why NOT to participate in social media:

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7 Social Media Truths You Can Ignore and Still be Successful

social media how toThere are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.

Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience.  And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.

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The Biggest Social Media Mistakes (a Jay Baer Interview)

social media expert interviewIn this video I interview Jay Baer of Convince And Convert. Jay provides social media consulting to leading businesses.

In this video, Jay offers social media tips to help businesses succeed.

You’ll learn why Jay talks of “Noah’s ark” in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

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Foursquare: Are You Checking Out the Hottest Social Media App?

social media toolsThere was an overwhelming number of users checking in using Foursquare at the South by Southwest Conference (SxSW), held in Austin, Texas recently.  The application changed itself up a bit for its second conference appearance, allowing users not only to check in at buildings, but at each event at the conference.

It is mind-boggling to think that the now-famous location-based app launched at the very same conference only a year ago. Geo-location apps like Foursquare and Gowalla took center stage at the event, with Foursquare being the clear winner.

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Why Foursquare Drives Business: What You Need to Know

social media how toFor the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.

Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.

Imagine being a hotel owner with several rooms available at 8 o’clock one evening. You know there are a couple of big events happening in town and people are going to be looking for rooms to “sleep it off.” Because of location-based services like Foursquare and Gowalla, you can now advertise a special for those rooms to people who are close enough to take advantage of it.

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