How Social Media Drew 27,000 More People to the Races

social media case studiesIn Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.

This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals.

But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.

With virtually no other marketing changes, social media boosted attendance this past season by 4.2 percent.

“That’s an increase of 27,000 bodies,” said Craig Dado, senior vice president of marketing at Del Mar Racetrack. “In this economy, I’ve got to be honest, it was a little bit surprising.”

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How to Gain Competitive Insight With Social Media

social media how toAre you looking for that competitive edge? Want to know what your peers are up to?

Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors’ activities can give you insight into what works and what doesn’t.

The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let’s take a look at some of the things you can learn about your competitors through different social networks, search engines and other outlets.

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This Week’s Important Social Media News

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

Please take Social Media Examiner’s 2011 Social Media Marketing Industry Survey (participants get a free copy of the final report)

What’s New This Week?

Foursquare Supports Brands Without Physical Locations: Up to now Foursquare was only for businesses with a physical location. With Foursquare for Business, “brands that are not tied to a specific physical location” can now use Foursquare’s Pages and Custom Badges in their social media marketing mix. Find out more about what this means to you here.

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Washington Redskins Kick-Off Foursquare to Reward Loyal Fans

social media case studiesWashington Redskins fans are some of the most devoted when it comes to supporting their team, donning full Native American headdresses, painted faces and hog noses.

These loyal fans now have an arguably easier way of showing their support—and connecting with each other—through Foursquare.

In a pilot for the 2010 football season, the NFL team rolled out Foursquare as a way to reward fans for attending home games or rallies during out-of-town games.

The results beat expectations. By December, Redskins fans had logged more than 20,000 check-ins at the home stadium FedExField and tens of thousands more at venues across the D.C. metro area.

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How to Control Your Privacy With Foursquare and Other Geoloaction Services

social media toolsGeolocation is one of the hottest trends in social networking today. Users enjoy connecting with friends at nearby locations. Businesses are beginning to take note of the opportunity to tie their brick-and-mortar locations to their online marketing.

In addition to the main local social networking applications—Foursquare and GowallaGoogle, Facebook and Twitter have added geolocation features to their services to tap into this trend.

As users provide more information about their location, serious privacy implications are beginning to surface. For instance, a Webroot study released in July 2010 found that more than half of survey respondents who used geolocation services were worried their privacy was at risk.

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Engage or Die: The Future of Social Media?

social media expert interviewIn this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the “Engage or Die” slogan he now uses on his website.

You’ll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools. There are more opportunities today for businesses to engage with their customers and Brian gives you insights into how to convert this engagement into sales.

Be sure to read the takeaways below and leave your comments after you’ve watched the video.

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How to Turbo-Boost Your Facebook Page With Apps

social media expert interviewHave you considered enhancing your Facebook page with a Facebook app?  Are you wondering which ones are great and how to add them to your page?

Well, look no further.  In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.

Be sure to share your feedback and see the show notes below.

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How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

social media how toI’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.

Here are 5 steps to grow your retail business using Facebook and Twitter.

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The Video Guide to Facebook Places for Businesses

social media expert interviewIn this episode of Social Media Examiner TV, Mari Smith examines Facebook Places.  If you operate a local business, you’ve likely heard all the buzz about Facebook Places.  As a user, you also might be concerned about privacy.

This video is designed to help you understand what Facebook Places could mean for your business.  It also examines privacy concerns for users.  At the end of the show, Mari shares a hot Facebook marketing tip you won’t want to miss.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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