7 Mobile Social Marketing Tips to Connect With Mobile Users

social media how to How many of your fans, readers and followers use a mobile device?

Have you considered how mobile can benefit your business?

Consumers expect companies to communicate seamlessly–not only from one social platform to the next, but also from one mobile device to the next.

In this article I’ll share seven ways you can tweak your social media to appeal to mobile users.

Why Consider Mobile Users?

Users are spending more time accessing social media from mobile devices compared to desktop computers.

How much more? Pinterest users are 92% mobile; Twitter users are 86% mobile; Facebook is 68% mobile; and Tumblr is 46% mobile.

Given those numbers, it’s imperative that companies recognize the importance of delivering social media messaging that caters to and targets mobile device users.

#1: Make Facebook Tabs Accessible

Facebook tabs are an integral part of marketing your business on Facebook and a good user interface experience is important for your tabs.

You don’t want your users to waste time trying to view or navigate your custom Facebook tabs, you want them to easily read and interact with each tab.

shortstack app

Make it easy for mobile users to navigate your Facebook apps.

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Twitter Changes Direct Message Rules: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Allows Direct Messages From All Followers: Up until now, you could only send a direct message on Twitter when the other person followed you back. Now you can change your setting so that anyone can send you a direct message even if you do not follow him or her back.

twitter setting direct messages

Go to Settings on your Twitter account and check this box if you'd like to receive direct messages from everyone.

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LinkedIn Sponsored Updates: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies “to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.”

linkedin sponsored updates

Sponsored Updates will allow companies to build relationships.

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