Are you a trusted resource?
Successful marketers spend time sharing what they know.
In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource.
Why Write Content That Answers Questions?
One of the easiest ways to create a solid community is to answer questions others have asked you before. Keep a running list of these questions and answer them via blog posts or social media. The right medium depends on the question.
The more information you can give, the more likely people will come to view you and your company as useful, trusted sources of information.
#1: Help Your Connections With Jelly
Jelly is a fairly new Q&A platform. It’s different from traditional forums in that it’s a smartphone app and uses photos or maps paired with questions. Users get or give answers, advice and guidelines in real time.
With Jelly, you can help your colleagues decide which headlines to use, do a little brainstorming or even help them find the best local pizza place.
There are some interesting studies surfacing lately in the world of social media. Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.
#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking
According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.