How to Create Visual Social Media Content

social media how to Do you use images to boost engagement?

Are you looking for tools to create better visual content?

Creating compelling visuals for your social media marketing can be challenging.

In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.

The Big Picture

Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.

People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.

That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.

Here’s a lot of important stuff you need to know about visual content for social media marketing.

#1: Making the Case for Visual Content in Social Media

The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.

Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.

marketing tech blog

Read up on why your social media should have a visual focus over on the Marketing Tech Blog.

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22 Top Blogging Tools Loved by the Pros

social media toolsDo you blog?

Looking for exciting new tools to simplify the blogging experience? If so, keep reading.

We decided to get the scoop on today’s hottest blogging tools.

We asked 22 pros to share their favorite new finds. Here they are…

#1: InboxQ

Mitt Ray

Mitt Ray @MittRay

A great blogging tool I discovered a few months ago is InboxQ. I like it because it helps me come up with better blog topics. This tool helps you find questions people are asking on Twitter.

InboxQ lets you create campaigns with different keywords. Usually the best thing to do is to create campaigns with keywords from topics you specialize in. So when someone asks a question with those keywords, you will be updated about it and you can answer the question.

You can work on these questions and come up with better blog topics in your area of specialty. For example, I have two campaigns: one on white papers with keywords like white paper, whitepaper, etc., and the other on social media with keywords like social media, Twitter, Pinterest, Facebook, etc.

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15 Ways to Bring Social Media to Events

social media how toDo you host events or informal gatherings?

Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share.

This article will reveal 15 ways you can infuse social media into your events.

Creating Pre-Event Buzz

#1: Registration Buzz

You don’t have to wait until the day of your event to create a buzz—it can start at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as they register.

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How Steve Jobs Changed the World: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Social media channels this week were among the first to reveal the passing of one of the world’s greatest innovators—Steve Jobs.

Social Media Examiner’s founder Michael Stelzner was on a webinar with Guy Kawasaki, former Apple chief evangelist, just as the news broke.  Here are Mike’s words:

Ten minutes before Guy Kawasaki was to keynote Facebook Success Summit 2011, Guy said to me, “Mike, we have a problem…”  I said, “Guy, what??” My heart started pumping hard.  He said, “Steve Jobs died…” I was shocked, and didn’t believe him at first! He said, “Go to CNN.com”  Knowing that Guy was the former evangelist for Apple and that Guy had a very strong connection to Steve, many things started going through my head “What do I do…”  Guy said, “Do you think it is appropriate that I talk about Facebook marketing or my life experience with Steve Jobs.” After some discussion, I decided it was best to let Guy share what was on his mind and heart.

What follows is Guy talking about how Steve Jobs was his hero and how Steve has forever changed business:

Listen to Guy Kawasaki pay a tribute to Steve Jobs and answer questions from callers.

Keep reading to discover other social media news from the past week…

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44 Useful Mobile Apps for Social Media Marketers

social media toolsAre you spending more time each day using your smartphone or iPad? Looking for some cool apps to simplify your work and life?

According to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. Here’s where it gets even more interesting. Social networking is one of two categories that dominate mobile app usage with 32% and games are responsible for 47%.

In Search of Apps

As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go. Many of us hear about apps from friends and colleagues, from articles we read, from searching around on Apple’s App Store to see what’s new and through dedicated search engines such as Chomp.

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Social Network Enhancements: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Socializes Search Results With +1:  ”Plus one” is digital shorthand for “this is pretty cool” and it’s Google’s version of the Facebook Like button.  “To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.”  To try out this new feature, you need to have a Google profile and visit the Google Labs site to opt in to the +1 program.

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Three Free Social Monitoring Tools Worth Exploration

social media toolsWe live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.

Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).

Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or conversations surrounding your brand online, at any time.  Never heard of these platforms?  No worries, I’ve got your back!

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12 Ways to Market Your Event With Social Media

social media how toWhether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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How to Customize Your Facebook Page Using Static FBML

social media how toImportant Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.

Is your Facebook page dull and uninviting?  Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”

Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?

How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

The answer: Static FBML.  This article will share what you need to know to conduct a Facebook page makeover.

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