15 Ways to Bring Social Media to Events
Do you host events or informal gatherings?
Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share.
This article will reveal 15 ways you can infuse social media into your events.
Creating Pre-Event Buzz
#1: Registration Buzz
You don’t have to wait until the day of your event to create a buzz—it can start at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as they register. 
How Steve Jobs Changed the World: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Social media channels this week were among the first to reveal the passing of one of the world’s greatest innovators—Steve Jobs.
Social Media Examiner’s founder Michael Stelzner was on a webinar with Guy Kawasaki, former Apple chief evangelist, just as the news broke. Here are Mike’s words:
Ten minutes before Guy Kawasaki was to keynote Facebook Success Summit 2011, Guy said to me, “Mike, we have a problem…” I said, “Guy, what??” My heart started pumping hard. He said, “Steve Jobs died…” I was shocked, and didn’t believe him at first! He said, “Go to CNN.com” Knowing that Guy was the former evangelist for Apple and that Guy had a very strong connection to Steve, many things started going through my head “What do I do…” Guy said, “Do you think it is appropriate that I talk about Facebook marketing or my life experience with Steve Jobs.” After some discussion, I decided it was best to let Guy share what was on his mind and heart.
What follows is Guy talking about how Steve Jobs was his hero and how Steve has forever changed business:
Listen to Guy Kawasaki pay a tribute to Steve Jobs and answer questions from callers.
Keep reading to discover other social media news from the past week…
44 Useful Mobile Apps for Social Media Marketers
Are you spending more time each day using your smartphone or iPad? Looking for some cool apps to simplify your work and life?
According to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. Here’s where it gets even more interesting. Social networking is one of two categories that dominate mobile app usage with 32% and games are responsible for 47%.
In Search of Apps
As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go. Many of us hear about apps from friends and colleagues, from articles we read, from searching around on Apple’s App Store to see what’s new and through dedicated search engines such as Chomp.
Social Network Enhancements: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Socializes Search Results With +1: ”Plus one” is digital shorthand for “this is pretty cool” and it’s Google’s version of the Facebook Like button. “To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.” To try out this new feature, you need to have a Google profile and visit the Google Labs site to opt in to the +1 program.
Three Free Social Monitoring Tools Worth Exploration
We live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.
Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).
Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or conversations surrounding your brand online, at any time. Never heard of these platforms? No worries, I’ve got your back!
12 Ways to Market Your Event With Social Media
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
The trick is to know which social media tools to use and when to use them. This article contains 12 useful social media tips designed to help your events shine.
How to Customize Your Facebook Page Using Static FBML
Important Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.
Is your Facebook page dull and uninviting? Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”
Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?
How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?
The answer: Static FBML. This article will share what you need to know to conduct a Facebook page makeover.
7 Social Media Truths You Can Ignore and Still be Successful
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
How the U.S. Navy Uses Social Media
In this video I interview Scott McIlnay, commander in the US Navy and Director of Emerging Media Integration. Scott shares how the US Navy uses social media at the enterprise level.
You’ll hear how they grew their Facebook page rapidly to over 70,000 fans. And Scott also highlights how the US Navy uses each of their social media platforms for a different purpose. Be sure to check out the other takeaways below.
How to Use Twitter Events to Grow Your Network
Twitter is a great platform and it truly rocks for person-to-person networking. But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful.
Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.
Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss. You can even create your own Twitter events to drive your networking and social media marketing.
