More and more businesses are using gamification to create brand awareness and drive user engagement.
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.
“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)
From Lady Gaga to Oreo, brands have been using freebies to build a social media following for years. The details may change, but the approach is still the same—build a following by giving something away.
Social gaming is barely 3 years old, and already companies such as Zynga are reportedly earning $500,000.00 per day! And your brand can benefit from this hot market.
“OK, I’m impressed. Now what is social gaming exactly and where do I play?”
At first blush, social games aren’t too different from traditional online gaming. Both types focus on entertainment appealing to a wide audience, with simple mechanics and relatively short periods of play.
Do you run a local business? Maybe a restaurant, coffee shop or retail outlet? Do you want a fun way to encourage repeat traffic to your business? Does the idea of your customers talking about your business to all their friends sound interesting? If so, you need to pay attention to Foursquare and Geotagging.
What is Geotagging?
Simply put, geotagging is the process of attaching geographical data (longitude and latitude) to photographs, videos, websites, status updates and even emails. This geotagged data shows where the photos, videos, etc., were created or modified.
November of 2009 was a big month for Facebook. And it’s not just consumers who are leveraging this titanic network. Check out these crazy statistics.
ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.
This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.
And the impressive stats don’t stop there. ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November. Considering how big the “online world” actually is in terms of web pages, this was no small feat! Check out this image: