No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth.
You know, those customers who are expressing their complaints on social media.
It just happens.
Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else.
Remember: Negative word of mouth is an opportunity.
A great response strategy can convert angry and upset customers into loyal, raving fans. The rule of thumb is that while unhappy customers talk to 5 people, formerly unhappy customers you win back talk to 10.
These loyal fans now have an arguably easier way of showing their support—and connecting with each other—through Foursquare.
In a pilot for the 2010 football season, the NFL team rolled out Foursquare as a way to reward fans for attending home games or rallies during out-of-town games.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout. And businesses are beginning to catch on.
Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And that’s a big deal for your business.
Imagine marveling at Peru’s Machu Picchu ruins, and a guy nearby asks if you’ll take his picture. But it’s not just him; he’s proudly holding a paper cutout of a smiling tomato.
What, exactly, inspired this traveler to carry a cartoon tomato to one of the wonders of the world?
In a word, fun.
He’s just one of nearly 140 people who vacationed with the tomato, named “Sweetie.” These fans of the restaurant Souplantation, or Sweet Tomatoes in some markets, were enthusiastically participating in the chain’s latest social media promotion, “Where’s Sweetie?”