social media expert interviewIn this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.

Carri is better known for her role tweeting as Peggy Olson, a fictional character on  AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

Be sure to check out the takeaways below after you watch the video.

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