Do you know how to create a user-generated content campaign?
When you include fans, you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals.
In this article you’ll discover how to run a successful user-generated content campaign for your business in seven steps.
Does your business have a Facebook marketing plan?
Do you need inspiration for Facebook updates that excite your fans?
Do you treat each and every update as an opportunity for engagement?
In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.
#1: Audi USA
In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.
Are you looking for innovative ways to get your customers (and employees) to post Instagram pictures?
Then keep reading because I’m going to show you four ways to bring your “A game” to Instagram and wow your fans.
Why Customer Instagram Pictures?
Instagram was the fastest-rising social media channel for brands in 2013.
You probably already know it’s an effective platform for branding and marketing your products and growing your community.
But what you may not know is that Instagram is a powerful tool to collect customer-created content you can reuse to your advantage.
#1: Enhance Your Online (and Offline) Store With Customer Photos
Visuals greatly impact the behavior of shoppers. Most brands just snap a photo of the product and share it across all social channels, which may work sometimes. But you can take it a step further by crowdsourcing photos on Instagram.
When customers see photos of other “regular” people using a product, they’re more likely to buy. Why? This kind of social proof is a powerful motivator. Visitors gain trust by seeing others use the products they are about to buy.
Let’s take the clothing industry, for example. The biggest mistake clothing brands make on Instagram is showing bland product photos—clothing worn by hired models, usually with a white background.
Are you looking for fun ways to get your Facebook fans engaged?
Wondering how other pages are developing their posts to increase likes, shares and comments?
In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.
#1: Solve Problems With Photos
Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.
Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.
(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button – viola! – the non-fan content disappears and the fans-only content replaces it. As a method of motivating a visitor to become a fan of your page, this can be very effective.
This FBML tag is often—and erroneously—referred to as a “hack”; however, it was created by Facebook to do exactly what it does: “to display the content inside the tag on a user’s or a Facebook page’s profile only if the viewer is a friend of that user or is a fan of that Facebook page.”