Have you tried Facebook’s custom audience options?
Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads.
In this article you’ll discover four Facebook custom audiences you can create to retarget your content to the most relevant Facebook audience.
Why Retargeted Content?
The goal of retargeted content (also known as remarketing) is to place your brand top of mind. Common strategies remarket to people who have already visited your website.