social media how to Could your Facebook ad targeting use some refinement?

Looking for new ways to reach your ideal audience with Facebook ads?

Facebook’s new targeting options help you improve the conversion rate of your Facebook ads.

In this article you’ll discover eight ways to optimize your Facebook ad targeting.

optimize facebook ads

Discover eight ways to optimize your ad targeting on Facebook.

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social media how toLooking for a new way to connect with customers and prospects on Facebook?

Have you considered Facebook Messenger?

Messenger for business pages makes it easy to offer instant one-on-one customer service, while keeping a record of the conversation.

In this article I’ll explain how to use Facebook Messenger with your business page.

facebook messenger for my business

Discover how you can enhance your business with Facebook Messenger.

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social media how toDo you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.

ranking your business with facebook professional services

Discover how your business can use the Facebook Professional Services feature to connect with your local customers.

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social media toolsDo you have a Facebook page?

Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

Why Use Facebook Audience Optimization?

The first question you may have about any new feature on social media is why should you use it? When it comes to Facebook Audience Optimization, there are several reasons.

facebook audience optimization for marketers

Discover what marketers need to know about Facebook Audience Optimization.

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social media how toIs your business struggling to connect with other businesses on Facebook?

Need some ideas to spark your imagination?

In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers.

Why Facebook for B2B?

LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I’m not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

b2b marketing on facebook

Discover how B2B marketers can use Facebook to reach customers.

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social media how toHave you heard of Facebook Live video?

Do you want to use Facebook Live for business?

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.

In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing.

What Is Facebook Live?

Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month.

facebook live video

Discover what marketers need to know about using Facebook Live for business.

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social media viewpointsAre you looking for the hot marketing trends coming in 2016?

Do you want to know where social media pros are focusing their attention?

In 2015, new platforms made a big splash and several popular networks monetized.

To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for in the new year.

2016 social media marketing predictions

2016 Social media marketing predictions from 14 experts.

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social media tools Do you want to promote your local business to customers using Facebook?

Have you heard of Local Awareness Ads?

Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to.

In this article you’ll discover how to target customers near your business with Local Awareness Ads on Facebook.

facebook local awareness ads

Discover how to use Facebook Local Awareness Ads to target customers.

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social media toolsAre you familiar with the Facebook Business Manager?

Do you want to keep your Facebook accounts more secure?

Whether you oversee one or many Facebook pages, Facebook Business Manager puts everything you need in one central place.

In this article you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and more.

Why Use Facebook Business Manager?

The best reason to use Business Manager is to keep you focused on your work.

When you log in to Business Manager, you’re taken directly to your business assets on Facebook. From there, you can access your pages, Ads Manager, Power Editor and other businessrelated assets without seeing your personal news feed or notifications.

facebook business manager guide

Discover a complete guide to using Facebook Business Manager.

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