Did you know you can target your website visitors with Facebook ads?
To learn how you can use Facebook ads to market your business, I interview Rick Mulready for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Rick Mulready, who is the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads.
Rick shares creative and inexpensive ways to use Facebook ads to market your business.
You’ll discover useful ways to use remarketing, how to add the remarketing pixel to your website and tools to help manage your Facebook ads.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Have you used the Facebook Pages to Watch feature?
Comparing what other Pages are doing on Facebook can give you useful information on current trends.
In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.
Why Pages to Watch
The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.
Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.
You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.
Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.
How to Set Up Pages to Watch
To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).
Have you tried Facebook’s custom audience options?
Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads.
In this article you’ll discover four Facebook custom audiences you can create to retarget your content to the most relevant Facebook audience.
Why Retargeted Content?
Do you know how to edit a post once it’s scheduled?
Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?
In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.
#1: Schedule Posts
Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!
Is Facebook bringing you the leads you’re looking for?
A few simple tweaks to your Facebook marketing can bring in more business.
In this article you’ll discover four ways companies are using Facebook to increase leads.
#1: Optimize the Cover Photo
There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).
The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.
Not surprisingly, eye-tracking studies on Facebook pages have similar results.
Did you know you can split test both your Facebook Page posts and your Facebook ads?
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
In this article I’ll share how to split test Facebook posts and ads.
Why Split Test Facebook Posts and Ads?
Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.
What if you had hundreds of micro-targeting options at your fingertips?
Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert.
In this article you’ll discover three Facebook targeting options that help you pinpoint the best audience for your ads.
Refine Ad Targeting With Facebook Data
As Facebook continues to evolve and strives to increase profits for its shareholders, it has slowly been rolling out a variety of advertising options to deliver a better experience for its advertisers.
The crux of those efforts is offering precise demographic targeting.
In early 2013, news began circulating that Facebook was teaming up with some very powerful data giants (Epsilon, Acxiom and Datalogix) to allow brands greater access to a vast amount of audience data. These three data giants not only tap into shopper loyalty programs, but also consumer purchase habits, demographic information and a host of other options from both online and offline consumer activity.
Are you wondering what Facebook marketing tactics the pros are using?
We asked top social media pros to share their hottest Facebook marketing tactics.
In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.
#1: Use ActionSprout for Email Acquisition
Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.
The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.
ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.
For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.
Do you want to learn more about the people your ad reaches before you spend money on it?
Even the most effective ad copy can fail if it doesn’t reach the right audience.
In this article you’ll discover how using Facebook’s Audience Insights can make sure your ad reaches the right Facebook users.