4 Tips to Evangelize Your Brand on Facebook
Are you looking to stand out on Facebook?
Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised.
She saw one of her company’s door designs in a photo post from home superstore Lowe’s.
Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes.
The winner of the Lowe's Ugly Door Sweepstakes.
“They call that ugly?” she thought. “That’s odd, because it’s one of our best sellers.”
Crestview is a small door manufacturer specializing in mid-century modern architecture. Erwin knows that it’s not everyone’s favorite style, but she also knows that mid-mod fans are a devoted and stalwart bunch that had just been insulted on a question of taste. 
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement
Are you looking for creative ways to improve your Facebook engagement?
By narrowing the people who see your posts, you can actually get more engagement.
It sounds counterintuitive, but it works when done right.
What Are Facebook Targeted Posts?
As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting.
At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case.
Previously you had some control over who sees your posts by clicking on the Public button beneath your post. You could target the location or language of who sees your posts both in their newsfeed and on your wall (now timeline).
This feature is now expanded with Enhanced Page Post Targeting.
The previous targeting allowed you to select a language or a location.
9 Facebook Marketing Tips to Improve Engagement
Need some Facebook marketing inspiration?
Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.
Your community wants to get to know you and wants to be able to relate to you and your company.
You can tell them what you had for lunch. Better yet, add a picture!
Personal cover photo with his podcast setup and a picture of his son.
5 Ways to Increase Your Facebook Engagement
Looking to increase your Facebook page engagement?
Wondering why some pages have very high engagement and others nearly none?
In this post I’ll share five tips you can put to work right away.
About Facebook Engagement
What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?
Making Facebook work for your business can often take a bit of trial and error… and time.
You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.
Top 10 Small Business Facebook Pages: 2012 Winners!
Small businesses can stand out in a big way with Facebook.
If you’re looking for some creative examples of Facebook pages from the small guys, look no further!
More than 1,800 nominations came in from our contest. These represent over 500 small businesses.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
None of these businesses have huge budgets, yet they all have achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2012:
4 Facebook Plugins to Drive More Traffic to Your Content
Do you want more of your content shared on Facebook?
Are you wondering how to make it easy for people to share your site or blog content on Facebook?
Which Facebook widgets are best?
Facebook recently introduced the Facebook Recommendations Bar—which is different from the Facebook Recommendations Box—and the Like Button and the Like Box.
But what are the differences and how do you decide what will work best for you? And then how do you install them?
Similar to the Like Button, when people like an article using the Recommendations Bar, a story is published back to their Timeline and friends' news feeds.
We’ll dive deep into those questions in this article (hint: your best solution may be a combination of the options).
9 Tips for Running Successful Facebook Contests
Have you considered using a Facebook contest?
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest.
Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC.
