Did you know you can split test both your Facebook Page posts and your Facebook ads?
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
In this article I’ll share how to split test Facebook posts and ads.
Why Split Test Facebook Posts and Ads?
Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.
What if you had hundreds of micro-targeting options at your fingertips?
Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert.
In this article you’ll discover three Facebook targeting options that help you pinpoint the best audience for your ads.
Refine Ad Targeting With Facebook Data
As Facebook continues to evolve and strives to increase profits for its shareholders, it has slowly been rolling out a variety of advertising options to deliver a better experience for its advertisers.
The crux of those efforts is offering precise demographic targeting.
In early 2013, news began circulating that Facebook was teaming up with some very powerful data giants (Epsilon, Acxiom and Datalogix) to allow brands greater access to a vast amount of audience data. These three data giants not only tap into shopper loyalty programs, but also consumer purchase habits, demographic information and a host of other options from both online and offline consumer activity.
Are you wondering what Facebook marketing tactics the pros are using?
We asked top social media pros to share their hottest Facebook marketing tactics.
In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.
#1: Use ActionSprout for Email Acquisition
Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.
The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.
ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.
For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.
Do you want to learn more about the people your ad reaches before you spend money on it?
Even the most effective ad copy can fail if it doesn’t reach the right audience.
In this article you’ll discover how using Facebook’s Audience Insights can make sure your ad reaches the right Facebook users.
About Facebook Audience Insights
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.
Are you keeping up with the competition on Facebook?
Are you interested in knowing what is and isn’t working for your competitors?
All Facebook marketers are trying to see what content gets the best results.
In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience.
Why Is the ‘Pages to Watch’ Feature Important?
Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration–when it started appearing in page administrators’ Insights dashboards.
The first version only allowed you to see changes in competitors’ number of likes, which is hardly enough intel to sink one’s teeth into. There were other issues too.
Some marketers started receiving alerts from Facebook that a competing page had begun tracking their activity via the Pages to Watch module. That hardly helped build confidence in Facebook as a means of stealth monitoring.
Have you considered using Facebook groups to build your business?
Facebook groups offer a proven way to form lasting, productive connections that generate leads.
In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.
#1: Join the Right Groups
With millions of active groups on Facebook, there truly is a group for every interest. If you’re looking for networking, you can track down groups within your industry to connect with your peers and prospective customers.
With so many groups to choose from, you’ll need to start with some research to find groups that fit your needs. Start by asking your colleagues and customers what groups they’re active in.
Facebook also offers a “suggested groups” feature that you can find on your top navigation bar when you view Groups from your profile.
Do you make the most of it in your Facebook updates?
A consistent tone makes fans feel comfortable so they’re more likely to interact with you.
In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook.
Match Your Voice to Your Fans’ Expectations
Competition for attention is fierce on Facebook. If you want people to keep you top of mind, you have to give them increased value. That higher value gives fans a reason to come to your page and interact with your updates.
Ah, but how do you do that? To provide the right kind of value, you need to know why your audience is on Facebook in the first place. How do they use it? What do they look for? What do they interact with? What do they want?
Facebook users primarily seek out connectivity, community validation and media saturation/entertainment. Being marketed to isn’t high on their list (if it’s on their list at all).
Are you getting the results you want?
The kinds of images and text you use in your Facebook ads impact your audience’s response.
In this article you’ll discover what makes people more likely to click on your Facebook sidebar ads.
Designing Click-Worthy Ads
Facebook sidebar ads are pretty small (at least for now). Each one allows for 90 characters in the headline and displays at 100 pixels wide x 72 pixels tall.