Advanced Facebook Ad Techniques: What Marketers Need to Know


Do you use Facebook ads?

Want to bring your Facebook advertising to the next level?

To learn how to use Facebook advertising to your advantage, I interview Jon Loomer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs.

Jon explores the benefits of Facebook advertising.

You’ll discover new tools for publishers on Facebook, information about conversion tracking, custom reporting options and more.

jon loomer advanced facebook ad techniques

Listen as Jon Loomer share what marketers need to know about advanced Facebook ad techniques.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

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How to Network With Facebook Groups


social media how toDo you want to connect to targeted groups of people?

Would you like to be more visible on Facebook?

Facebook groups give you an opportunity to network with your industry peers as well as potential customers.

In this article you’ll discover how to find the right groups to join, and how best to use them for your business.

network with facebook groups

Discover how you can network with Facebook groups.

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How to Make the Most of Facebook Mobile Ads


social media how toAre you paying for visibility on Facebook?

Have you tried Facebook mobile ads?

Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.

In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing.

make the most of facebook mobile ads

Find out how to make the most of Facebook Mobile Ads.

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How to Create Facebook Video Ads


social media how toDo you use Facebook ads?

Have you considering adding video to your ads?

If you want to drive Facebook users to your website, videos on Facebook are worth a look.

In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.

create facebook video ads

Discover how to create Facebook video ads.

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New Facebook Terms: What Marketers Need to Know


social media reviewsDid you know new changes are coming to Facebook as of January 1, 2015?

Want to know what it all means to marketers?

If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you.

In this article I’ll share the information you need to know about Facebook’s new terms and how the changes may impact how you use Facebook.

new facebook terms of service

Find out what’s new in Facebook’s terms of service.

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How To Use Facebook Ads to Promote Your Blog Content


social media how toCould you use more traffic to your blog?

Have you considered Facebook ads?

To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.

In this article you’ll discover how promoting blog content can help maintain your Facebook reach.

use facebook ads to promote blog content

Discover how to use Facebook Ads to promote your blog content.

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10 Successful Facebook Marketing Examples


social media how toIs your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.

10 brands using facebook successfully

Discover ten brands successfully using Facebook.

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Facebook Ad Campaign Changes: What Marketers Need to Know


social media researchDo you use Facebook ads to boost your business?

Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.

In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

facebook ad campaign changes

Find out how recent changes to Facebook ad campaigns affect your marketing.

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3 Ways to Optimize Facebook Ads for Better Results


social media how toAre you running Facebook ads?

Do you want to get more out of your ads?

The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

In this article I’ll share three tips for making the most of your Facebook ad campaigns.

#1: Reach the Right Audience

Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.

For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.

optimze facebook ads

Find 3 ways to optimize your Facebook ads for better results.

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