Have you considered using Facebook apps, but don’t know where to start?
In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.
What You Need to Know about Facebook Apps
Apps let you do all sorts of things on your Facebook Page without writing your own code.
You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.
Do you want access to new Facebook advertising features as soon as they’re available?
Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.
In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.
What Is Power Editor?
The most powerful way to target your ideal audience on Facebook is with Facebook ads.
But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.
Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.
Are you wondering how to best use a Facebook hashtag?
In this article, I’ll reveal four important benefits of using hashtags on Facebook.
I’ll also explore important considerations when putting together your hashtag strategy.
Why Facebook Hashtags?
As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.
Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.
When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.
Here’s how you can use Facebook hashtags:
#1: Expand Your Reach
As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.
Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.
Are you wondering how Facebook’s newest features can help your business?
To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She’s the world’s leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.
Mari shares how the new Facebook features can work for your business and what you should pay attention to. You’ll learn how to use the new hashtags and how to make the most of your cover image.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
If you knew more about your Facebook fans, how would that improve your marketing efforts?
Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
What Can I Do With Facebook Graph Search?
With Graph Search, you can do much more than meets the eye.
Facebook Page owners can use Graph Search to:
- Identify their own fans
- Learn about favorite interests and hobbies of fans
- Identify employees of a business who have liked a business’s Facebook Page
- Identify interests of competitors’ fans
- Identify potential business partnerships
- Improve the quality of Facebook contests
To help you dig deeper into what Facebook Graph Search can do for you, here are 17 ways you can use Facebook Graph Search queries to improve your Facebook marketing.
Does the idea of displaying a Facebook ad only to your prospects list sound interesting?
This could give your marketing a boost and help build your brand’s image on Facebook.
In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.
And I’ll also show you how to create and use your first custom audience.
What’s a Custom Audience?
Wondering how other businesses are using apps to better serve their customers?
Keep reading to discover many ways businesses are using Facebook apps.
Why Facebook Apps?
There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.
Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.
In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.
#1: Keep Customers in the Know
Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.
Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.
Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.
The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.